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Dasuki Arabi: The Whirlwind Reformer in BPSR

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Dasuki Arabi: The Whirlwind Reformer in BPSR By Isah Ismaila Gagarawa As an engine room for integrated reform implementation, coordination and harmonization of federal public service...

Tribute to the Quintessential PR Guru

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Tribute to the Quintessential PR Guru By: Isah Ismaila Well, it is believed that the roots of all goodness lie in the soil of appreciation of...

Setting New Benchmarks for PR’s Value

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Setting New Benchmarks for PR’s Value By: Tiffany Guarnaccia The old ways of evaluating processes and protocols simply fall short in this ever-changing industry. Consider these...

A Bigger National PR Awards Coming- NIPR President Sirajo

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A Bigger National PR Awards Coming- NIPR President Sirajo Mallam Mukhtar Zubairu Sirajo is the President of the Nigerian Institute of Public Relations (NIPR). A...

PRCAN President Vows to Reform Nigerian PR Industry

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PRCAN President Vows to Reform Nigerian PR Industry Newly elected president of the Public Relations Consultants' Association of Nigeria (PRCAN), Israel Opeyemi has expressed readiness...

What the Future of PR Looks Like

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What the Future of PR Looks Like By: Michael Gullan Public relations has changed considerably in the past few years and is presenting exciting times for...

5 Mistakes grown-up Brand Blogs Shouldn’t Make

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5 Mistakes grown-up Brand Blogs Shouldn't Make By: Louisa Douwes Dekker You have researched your target market and defined your reader personas and you publish regularly...

BBC Lifestyle to Expand Advertising Prospects in Africa

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BBC Lifestyle to Expand Advertising Prospects in Africa BBC Studios is planning to offer advertising opportunities on its BBC Lifestyle channel for clients across sub-Saharan...

PR and Marketing: Worlds that Merge to Unite

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PR and Marketing: Worlds that Merge to Unite By: Linda Hassall Today, the world of PR, marketing and advertising are connected in more than one way...