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Reviving Marketers’ Hope Amid COVID-19 Storm
Reviving Marketers' Hope Amid COVID-19 Storm
By Abdulsalam Mahmud
With 3.925 million cases and 274,488 deaths globally as at 10 May, 2020, the world, according to...
LIFESTYLE NEWS
Lessons From Shoprite’s MisCommunication in Nigeria
Lessons From Shoprite's MisCommunication in Nigeria
By Ishola Ayodele
1. *Curse of knowledge*
This communication failure stemmed from the use of the phrase “Discontinued business.”
This is what...
The Missing PR Between the Government and Citizens
The Missing PR Between the Government and Citizens
By Inyene Ibanga
Nigeria is today grappling with a plethora of economic, social, political problems ranging from corruption,...
HOUSE DESIGN
TECH AND GADGETS
How to Craft an Effective Public Relations Plan
We live in a constant communication cycle where everyone gets the opportunity to become the next opinion leader. For Public Relations practitioners, this offers...
MAKE IT MODERN
LATEST REVIEWS
5 Tips for a Successful Crisis Simulation
5 Tips for a Successful Crisis Simulation
By Andrew Gilman and Dale Weiss
Setting up a plan and building a response team are just the first...
PERFORMANCE TRAINING
How the absence of evaluation is killing PR in Nigeria
How the absence of evaluation is killing PR in Nigeria
September 07,2018
BY GILBERT ALASA
“Work implies not only that somebody is supposed to do the job,...
Buhari Tasks PR Practitioners on Africa’s Image
President Muhammadu Buhari has challenged public relations practitioners under the aegis of the African Public Relations Association (APRA), to change the narrative about the...
Planning, Practice and Listening Software Top Communicators’ Priorities for Managing Crises
Planning, Practice and Listening Software Top Communicators’ Priorities for Managing Crises
02/01/2019
By Seth Arenstein
Editor’s Note: Crisis. Not only is it often near the top of...
PR Masterclass Should be on Merit for NIPR Membership- Dr. Saudat Abdulbaqi
PR Masterclass Should be on Merit for NIPR Membership- Dr. Saudat Abdulbaqi
Dr. Saudat Sallah Abdulbaqi a lecturer and former Head of Mass Communication Department,...
Fighting Misinformation Online is ‘Easier than People Think’
Fighting Misinformation Online is 'Easier than People Think'
By Steve Ballmer
When Twitter (TWTR) took the unprecedented step last month labeling false messages posted by President...
HOLIDAY RECIPES
Why and How you should Infuse Personalization into your PR
Why and How you should Infuse Personalization into your PR
By Jennifer Jones-Mitchell
Apps, geotargeting and customized content are the trends to ride. Also, keep your...
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