Tag: Shoprite

Communication Without Communicating: The New Communication Challenge For Branding And Corporate Communication By Ishola Ayodele George Bernard Shaw once masterfully remarked, “The single biggest problem in...

Communication Without Communicating: Lessons From the Shoprite's Miscommunication By Ishola Ayodele In a bid to comply with the reporting requirements of the South African regulatory authorities,...

Lessons From Shoprite's MisCommunication in Nigeria By Ishola Ayodele 1. *Curse of knowledge* This communication failure stemmed from the use of the phrase “Discontinued business.” This is what...