Tag: Media monitoring
Imperative of Media Monitoring in Modern Public Relations
Imperative of Media Monitoring in Modern Public Relations
By Salim Yunusa,
In today’s fast-paced, digital-driven world, media monitoring has become an essential practice for public relations...
How to effect Media measurement tool in PR Campaign
How to effect Media measurement tool in PR Campaign
PR pros know that media monitoring is essential for capturing earned media and brand mentions, and...
3 Ms that make PR Campaign Effective
3 Ms that make PR Campaign Effective
By Nik Mulani
Rockefeller’s publicity counsel, Ivy Lee, advised his boss to hand out dimes to needy children and...
