Tag: MEASUREMENT

How to Measure  PR success  Over the last 11 years, I’ve put a lot of clients in the press. Most of them have been in...

How Earned Media Drives Consumer Behavior One of the biggest challenges for PR pros is understanding how their efforts influence consumer behavior. Connecting earned media...

Why Measuring Social Media ROI still Stumps PR Pros By Matt Raven Is the native analytics within social media platforms really telling you all you need...

How and Why you Should be Measuring Reputation in 2020 By Naimul Huq Consumers are choosing everything from cars to chicken sandwiches based on corporate values....

In an Ever-Changing Landscape, How do we Prove the Value of PR By: Tiffany Guarnaccia Measurement is crucial, along with understanding new tech and adopting an...