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Imperative of Media Monitoring in Modern Public Relations

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Imperative of Media Monitoring in Modern Public Relations By Salim Yunusa, In today’s fast-paced, digital-driven world, media monitoring has become an essential practice for public relations...

Impactful PR and Exemplary Media Relations Techniques

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Impactful PR and Exemplary Media Relations Techniques By Fatimat Ibrahim Abedoh, The media’s evolution as an agenda-setting entity creates narratives and influences people’s decisions and opinions...

BOOK REVIEW: Nigeria Customs and its Social Media Engagement

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BOOK REVIEW: Nigeria Customs and its Social Media Engagement By Umar Farouk Bala, "Impactful Public Relations in Customs Management," authored by Kabir Abdulsalam and Maryam Umar...

PR Lessons: Adeniyi Leading by Relating by Prof Okey Ikechukwu

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PR Lessons: Adeniyi Leading by Relating by Prof Okey Ikechukwu With the current national high social temperature over inflation, exchange rate concerns and other issues,...

NIPR Endorses PRNigeria’s Book on Impactful PR in Customs Management

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NIPR Endorses PRNigeria's Book on Impactful PR in Customs Management A book titled, "Impactful Public Relations in Customs Management: The CG Wale Adeniyi Example," on...

SAMOA Agreement and Imperative of Responsible Journalism in Nigeria By Kabir...

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SAMOA Agreement and Imperative of Responsible Journalism in Nigeria By Kabir Abdulsalam A recent spat between the federal government and Daily Trust, a frontline national...

Erisco Foods: How Shoddy PR Weakened a Brand’s ‘Crisis Response’ 

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  Erisco Foods: How Shoddy PR Weakened a Brand's 'Crisis Response'    By Kabir Abdulsalam When a crisis involving a company occurs, there is a strong possibility that...

Employee Relations: Between Magnanimous Boss and Resourceful Spokesperson

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Employee Relations: Between Magnanimous Boss and Resourceful Spokesperson By Kabir Abdulsalam During a recent in-house PR class, the resource person emphasised the need for effective employee...

Addressing GBV in Nigeria: A Case for The Girl Child by...

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Addressing GBV in Nigeria: A Case for The Girl Child by Kabir Abdulsalam Last weekend, after arriving home from an outing, I witnessed a scene...

E-fraud: A Threat to Youth Digital Inclusion by Kabir Abdulsalam

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E-fraud: A Threat to Youth Digital Inclusion by Kabir Abdulsalam In many developing countries, the youth population is the largest, and most productive. It has...