Tag: Featured
Understanding Crisis Communication Concepts By Sani Usman Kukasheka
*Brig Gen Sani Kukasheka Usman (rtd), a former spokesperson of the Nigerian Army, is the Advisory Board Chair of Spokesperson's Digest. He is a member of the National Institute (mni),
Fani-Kayode’s Gaffe and the Rot in the Media, By Gidado Shuaib
Fani-Kayode’s Gaffe and the Rot in the Media, By Gidado Shuaib
Of late, the Former Aviation Minister, Femi Fani-Kayode, has come under heavy media flogging...
Lessons From Shoprite’s MisCommunication in Nigeria
Lessons From Shoprite's MisCommunication in Nigeria
By Ishola Ayodele
1. *Curse of knowledge*
This communication failure stemmed from the use of the phrase “Discontinued business.”
This is what...
Reviving Marketers’ Hope Amid COVID-19 Storm
Reviving Marketers' Hope Amid COVID-19 Storm
By Abdulsalam Mahmud
With 3.925 million cases and 274,488 deaths globally as at 10 May, 2020, the world, according to...