Tag: Advertising

TVC Commercial Director, Ronan Redmond to Exit Office Seven Years After BY Aremu Haroon The Commercial Director of TVC, Ronan Redmond, is set to exit office at...

Understanding the Parameters of Public Affairs (1) By Arthur-Martins Aginam, PhD From the outset of this column about six weeks ago, I underscored its primary concern...

My Advertising Journey to APCON Fellowship- Ucheh Nworah On Wednesday, 19th January, 2022, at Radisson Blu Hotel, Ikeja, Lagos, alongside other distinguished advertising practitioners, I...

In my previous articles I talked about How to use social media for marketing, is social media Ads effective? From our research, it is...

The Business of Political PR: Advising Heads of States in Africa BY: MARYANNE MAINA What do you need to do to win an African election if...

BBC Lifestyle to Expand Advertising Prospects in Africa BBC Studios is planning to offer advertising opportunities on its BBC Lifestyle channel for clients across sub-Saharan...

PR and Marketing: Worlds that Merge to Unite By: Linda Hassall Today, the world of PR, marketing and advertising are connected in more than one way...

The PR Industry is the Most Fortunate in Today's World By: Gee Motsepe The greatest advantage public relations has in the entire marketing and advertising ecosystem...

Raheem Akingbolu writes on how specialisation, digital marketing and the proliferation of agencies pushed traditional advertising to the back burner The then Association of Advertising...