Ad Council launches PR Campaign to support Ukraine Crisis
A nonprofit organisation, Ad Council has set up a relief fund on ‘GlobalGiving’ for its digital campaign.
The organization, launched Ukraine Crisis Relief Fund to drive support with assets created by the Ad Council studio.
The nonprofit was determined to support the Ukrainian cause. After years of supporting humanitarian causes, the organization knew that the best way to support the suffering was by sending money, rather than goods.
According to the Ad Council website, SupportCrisisRelief.org: “Financial donations help support communities in crisis and the immediate aftermath of a disaster. Monetary donations are also critical for longer-term recovery efforts — they can respond to changing needs as people move to safety, resettle, or rebuild.
“With our platform and creative studio, we knew just how important it was that we act quickly to provide Americans with the right resources and information to support,” said Lisa Sherman, president and CEO of the Ad Council. “I’m confident that the media community will support this critical effort.
“All donations will support humanitarian aid in impacted communities throughout Ukraine and surrounding regions where Ukrainian refugees have fled. GlobalGiving’s local partners are bringing relief to displaced communities, and they need resources to continue their life-saving work. It said.
