Visa Signs Mohamed Salah as Brand Ambassador for Africa, Middle East
Gobal payments leader Visa announced a new partnership with Egyptian football star Mohamed Salah, making him their brand ambassador for the United Arab Emirates, Egypt, Kuwait, Kenya, Nigeria, and South Africa.
Salah’s electrifying performance on the field for both Liverpool FC and the Egyptian national team has solidified his status as a global football icon. Visa highlights that it’s not just his talent, but his relentless drive to achieve his dreams that truly connects with fans across the world.
This partnership aligns with Visa’s core mission of empowering individuals to pursue their aspirations. “Mo Salah, an icon in the Middle East and Africa, and a legend in modern football, embodies hope and inspiration for millions,” said Tarek Abdalla, Visa’s Chief Marketing Officer for Central and Eastern Europe, Middle East, and Africa (CEMEA). “We believe, like Mo Salah, that with dedication and passion, anything is possible.
“We are proud to have Mo as an Ambassador, who is not only an inspiring athlete but reflects several of our guiding principles. Breaking barriers, superseding expectations, and aiming for best-in-class performance worldwide are all values that Visa deeply embodies, as it seeks to innovate and drive the future of commerce.”
On his part, Salah said, “Throughout my career, every step I have taken has propelled me to greater and greater opportunities, bringing me closer than ever to my dreams. I’m excited about the collaboration with Visa and its mission to expand what is possible for more and more people, empowering them to take a series of small steps forward to get to where they want to be.”
Salah is from a village in the north of Egypt before coming to global superstardom. His story of grit and fortitude demonstrates the belief that greatness begins with a series of small steps. His tireless passion throughout his career has inspired millions, showcasing the transformative potential of persistence.
Together, Visa and Salah are poised to inspire and uplift individuals around the world, demonstrating that with commitment and passion, anything is possible.
