PR New Dawn: Dr. Neliaku’s 120-Day Game-Changer for Practitioners
By Tanimu Ibrahim Gambo
In the dynamic realm of public relations, leadership acumen plays a pivotal role in shaping the trajectory of professional institutions. Dr. Ike Neliaku, FNIPR, assumed the presidency of the Nigerian Institute of Public Relations (NIPR) on 24th August, 2023 with his “New Dawn” vision that has materialized into transformative accomplishments within the first 120 days of his tenure.
In a space of 120 days, Dr. Neliaku has hit the ground running by spearheading the seamless automation and integration of payment systems between state chapters and the national Secretariat. This not only streamlines financial transactions but also fosters greater efficiency in the Institute’s operations.
A significant milestone being pursued and which is at the verge of realization under his leadership is the successful inclusion of the public relations cadre in both federal and state civil services. The process is at advanced stage following the nod it received at the National Council on Establishment’s meeting which was held in Bauchi, Bauchi State between 11th and 13th December, 2023. This achievement underscores the Institute’s commitment to elevating the standing of public relations professionals within the broader public sector.
Embracing the digital age, NIPR, under the guidance of Dr. Neliaku is actively engaged in a comprehensive Digital Transformation Project. This initiative encompasses the digitization of general information, the creation of a membership portal, an education portal, a dedicated NIPR app, and the provision of electronic training certificates and badges.
In a bid to amplify its reach, NIPR is set to unveil new online handles, ensuring a robust and real-time presence across digital platforms. This strategic move aligns with contemporary communication trends, enhancing the Institute’s visibility and engagement.
The Institute’s Governing Council which Dr. Neliaku chairs, is driving the development of the NIPR Finishing School Project. This initiative aims to establish a dynamic, accessible, and smart training facility, providing members with creative opportunities to enhance their professional capacities.
Looking ahead, NIPR is poised to hold the 2024 Annual General Meeting and Conference in April at Abeokuta, Ogun State. This event promises to be a convergence of practitioners across the Nigerian states, ministries and industry leaders, fostering networking and knowledge exchange.
The Institute, under Dr. Neliaku’s leadership, is gearing up for the grand celebration of its Golden Jubilee between March and May 2024. This milestone not only commemorates the Institute’s rich history but also signifies its enduring commitment to advancing public relations scholarship and practice in Nigeria.
In just 120 days, Dr. Ike Neliaku has laid a robust foundation for the NIPR’s continued growth and relevance. His strategic initiatives are not only shaping the present landscape but also positioning the Institute as a trailblazer in the evolving field of public relations in Nigeria. As NIPR marches confidently towards its Golden Jubilee, the achievements under Dr. Neliaku’s presidency exemplify a commitment to excellence and innovation in the realm of public relations in Nigeria.
Tanimu Ibrahim Gambo, anipr
Secretary, NIPR Bauchi State Chapter
