The Future of Web Communication: Crafting Quality Content with Google’s New Criteria
With the advancement of AI in generative content, the field of communications has levelled up. No longer is good writing hard to come by. Today communication experts exercise their expertise in the critical thinking required to marry content to context against the analytics that back the work. Quantity is no longer the driving force; quality reigns supreme. This blog post will explore how Google’s emphasis on quality content has reshaped the communications landscape in 2023.
Google’s Shift towards Quality:
The tech giant, Google has significantly changed its approach to evaluating content. The March Broad Core update marked a shift towards assessing content holistically. The focus is on rewarding relevance above all else, meaning that pages previously overlooked may now rank higher in search results.
Introducing the Hierarchy of Quality Factors:
One noteworthy change lies in Google’s new 2023 hierarchy of quality factors. While the industry commonly referred to content validity as “EAT” (Expertise, Authoritativeness, and Trustworthiness), an additional “E” has been added to include experience. This has given rise to a new acronym, “EEAT.”
Implications for Content Creation and Readers:
How will this change your content creation? And what does it mean for your readers? It is essential to substantiate your content as much as possible. Including the author’s name and bibliography for editorial content adds credibility. Leveraging established experts in your content strengthens connections for readers. Additionally, aligning thought leadership strategies with web content creates a cohesive and valuable message for your audience.
Moving Beyond Quantity:
Lastly, it’s time to eliminate the more-is-better mindset. Take a moment to assess your content and retain only what is relevant, brings expertise, and adds value. Think of it as “Marie-Kondo-ing” your content, keeping only what sparks joy in terms of relevance and expertise. This, in return, will bolster your message, foster trust with your readers and reap the rewards from Google’s updated approach.
Source: Medium
