2023 IN2 SABRE Awards Winners Emerged in Germany
The IN2 SABRE Awards winners were revealed during the PRovoke EMEA Summit at Gesellschaftshaus Palmengarten in Frankfurt, Germany, on March 23, 2023.
The Spokespersons Digest, a publication of PRNigeriaPRNigeria in this report, publishes the winners of various categories of the awards.
The Provoke Media’s In2Summit series is a high-level event designed for senior practitioners to address the critical issues impacting engagement, ranging from analytics, digital tech and content marketing, to big data, visual storytelling and new talent.
The In2 Summit was launched to explore the ways in which the scope, structure, language—indeed, the very definition—of communication is changing.
Today’s comms professionals need an understanding of big data and analytics, social media, social business and community management; the ability to create content across multiple platforms and channels; and to tell authentic brand stories to consumers and other critical audiences.
INDIVIDUALS
Creative Professional of the Year
Axel Bringel – Creative Professional of the Year — BCW
Innovator of the Year: Agency
Lubomir Alamanov, a PR Innovator — Lubomir Alamanov with SiteMedia Consultancy
Innovator of the Year: Brand
Innovator of the Year – Brand — Funso Aina
EXPERIENTIAL MARKETING
Live Events
Patient’s Parliament — Novartis with Narva Communications
Online/Virtual Events
Fortune favors the brave – MuniFin’s path to public finance thought leader — MuniFin (Municipality Finance Plc) with SEK
Digital Promo & Activation
Dream the Ocean Clean — OceanCare with Farner Consulting / Farner Schweiz
EARNED MEDIA
Digital/Print Media: General, Consumer and Lifestyle Media
The Last Photo — Campaign Against Living Miserably with Hope&Glory and adam&eveDDB
Digital/Print Media: Business/Trade Media
Europe’s Energy Future — Wärtsilä Energy with Kurio & Greenhouse Communications
Broadcast Media
Allianz Direct: The Bolt Battles — Allianz Direct with Team Lewis
Earned Media with Influencers + Communities
Be You. Period — Lil-Lets with Retroviral
Persuasive Content
No to Normal — Unilever with Daniel J Edelman
SPONSORED & PAID MEDIA
Paid Influencer Programs + Endorsements
One Size Doesn’t Fit Them All — Durex DLG with MSL The Practice
Product Placement (Entertainment Vehicle)
Remix Is The New Black — Fazer Confectionary with Kurio
Digital Marketing/Advertising
#SafeSpaceCar – A life saving change in the attitudes of young people’s traffic behaviour — Liikenneturva (The Finnish Road Safety Council) with SEKrio
SOCIAL MEDIA & COMMUNITY MANAGEMENT
Social Video
Have a Word — Mayor of London with Ogilvy PR UK
Social Photos
The Block of Untold Stories — Dr.Max Group with Ogilvy Romania
Social Publishing / Blogs
People Make Places: C-Suite LinkedIn to build brand and reputation — ISS A/S with Fourtold
Crowdsourcing & Co-creating
“Can’t do it? Yes, you can!” The heatpump challenge — Vaillant Germany with Ketchum / Nonsquare / Schellhorn PR / Martin Marketing
OWNED MEDIA
Mobile Apps
Sixty60 Swindler — Checkers Sixty60 with Retroviral
Digital Publishing
The Period Act — KIWI with Trigger Oslo
CSR, ESG and DEI Reporting
Vodacom Africa.connected: Making Sense of Social Progress — Vodacom with WE Communications South Africa
Annual Report
Union for the Mediterranean Annual Report 2021 — Union for the Mediterranean with Marco
Documentary Film and Video
Secret Life of Quarries — Caterpillar with Weber Shandwick
TOOLS AND TACTICS
AI/Virtual Reality/Augmented Reality/Immersive Technology
Digitalise Your Class! — Magyar Telekom with Uniomedia Communications
Audio: Podcasts + Music
Love of Sound — Samsung with Trigger Oslo
Gamification/User-Generated Contests
Dictator of Sweden — Civil Rights Defenders with Prime Weber Shandwick
Identity Branding
Beban Branding — Beban with Limefish Design
Illustrations + Photography
Dramatic Transformation — ASICS with Golin
Real-time Engagement (Crisis and Issues)
How AUTODOC rescued its employees in Ukraine — AUTODOC with MSLGroup Germany
Real-time Engagement (Newsjacking)
Pitch, Please — adidas with Hill+Knowlton Strategies
PR IN THE METAVERSE
Virtual Worlds
Shine a Light on XLH — Kyowa Kirin with Porter Novelli
Gaming in the Metaverse
Join The Police — The Lithuanian Police with Fabula Rud Pedersen Group
NFTs
OKX Celebrates Historical Royal Moment With NFT Jubilee Coin — OKX with Team Lewis
DATA AND ANALYTICS
Social Listening
Deliveroo Locals — Deliveroo with Coolr
Data in Campaign Planning and Development
#DontMissYourVaccine — NHS South East London Integrated Care System with Lynn
Behavioral Science
Battle Against Littering: behavioral research cleans Slovak towns and cities — ENVI-PAK with Seesame
Original/Commissioned Research for PR
Spotlight on Depression: shedding light on the unseen pandemic in Centralj-Eastern Europe and the Baltics — Janssen with Seesame
Measurement and Post-Campaign Analysis
Commetric and Institute of Molecular and Clinical Ophthalmology Basel (IOB)- Communicating scientific breakthrough in times of global pandemic — Institute of Molecular and Clinical Ophthalmology Basel (IOB) with Commetric
Campaign Awards
Platform Creation
Creating the National Databank — Virgin Media O2 with Hope&Glory, Missive, Broadcast Revolution
Content Marketing Campaign
The Sign Dance — ENS – Italian National Deaf Association with Omnicom PR Group Italy, DLV BBDO
Storytelling
2021 by George Orwell — Avast with The Romans
Combating Disinformation
#PostContentFightPutin — Ukraine Communications Support Network with Lynn
Emerging Sector Campaign
Women Are Complaining — Nimoklinikken with Geelmuyden Kiese
Pro-Bono Campaign
#Mynameis – The Fuh-Net-Ic Filter — Race Equality Matters with Daniel J Edelman
Micro-Budget Campaign
EY Sustainability Boardgame 2.0 — EY Austria
This Year’s Issue: Ukraine
Helpful – Information platform for Ukrainian refugees — SRK (Swiss Red Cross) with Rod / Farner Schweiz
Project Light: bringing 54 Ukrainian orphans to safety — Magen David Adom UK with Ready10
The centrepiece of the world stage “Russian War Crimes House” — Victor Pinchuk Foundation with Finn Partners
AGENCY AWARDS
PR Agency Employee Program
Overcoming the stigma of working in an agency environment and counteracting hustle culture. — Irvine Partners
PR Agency Citizenship
Eulogy #DoOneThing — Eulogy
PR Agency Marketing
UPN Agency Retreat — United Partners
Agency Thought Leadership
Charting a new course — 14th annual ASDA’A BCW Arab Youth Survey
Agency of the Future
Agency of the Future — Forster Communications
By PRNigeria
