SECRET to Build Your Personal Brand Using PR
You want to have a better chance at succeeding. A strong personal brand will help with that. It will set you apart from your competitors, increase your credibility, and boost your influence. PR for personal brand is the key.
How can you build a strong personal brand? It requires two steps. The first involves becoming an authority in your field. The second involves promoting your authority. After you have accomplished the first, public relations can help you to accomplish the second.
What is PR for personal brand?
You are born with a personality. You build a personal brand. It is important that you do not confuse the two. Your personal brand is more than your character traits. It involves the experiences that you have had. It includes the expertise that you have developed. Your accomplishments add to it as well. All of those things come together to develop others’ perception of you. That perception, as it becomes widely accepted, becomes your personal brand.
Professionals who want to leverage their personal brand build it carefully. It drives the business choices they make. When they pursue partnerships or affiliations, they consider how they will contribute to their brand. They craft it with how they communicate. Every blog post focuses on it. It determine their LinkedIn connections. It shines through in their social media channels, both in what they post and how they comment.
Using public relations for amplifying your personal brand
The steps that you take to develop your personal brand are known as personal branding. You can think of it as developing the brand. It is the work that you do behind the scenes. Public relations involves amplifying the brand so that it becomes accepted by the public. PR puts your brand on display. It encourages its acceptance.
When you promote your brand using PR, you control three important elements: audience, message, and timing.
Publicist for getting the right media coverage
Media coverage is an important part of amplifying your personal brand. PR tactics are aimed at not only getting you coverage, but also getting you the right coverage. Whether you are an entrepreneur, influencers, or small business leader, you developed your brand for a purpose. You want to connect with a specific audience. PR firms know where that audience gathers. They know the journalists who write for that audience. PR pros have media connections. You can get in front of the potential customers that you want to reach when you use PR.
Media outlets associated with your industry are great places to promote your personal brand. Don’t stop there. Appearing in outlets with a more general appeal will also help to boost your credibility. They represent a larger platform for promoting your personal brand.
If you are a cryptocurrency expert, you want to appear in Bitcoin Magazine or CoinDesk. Either would be a win for your personal branding. Imagine, however, appearing in Yahoo News. That would be a big win. PR pros know the tactics that work to get you in top tier publications. They go beyond issuing press releases. They leverage tools like HARO and Qwoted to expand your influence.
Developing a PR strategy that sends the right message
You have worked hard at developing your desired persona. How will you make sure that others accept that as your personal brand? The most important step is sending the right message.
If you are an influencer, maintaining the right personal brand is critical. It determines the audience you attract. It influences the partnerships you can establish. You must protect the personal brand that you are striving to build. How will you do that? You must control the messages that appear in the media.
PR accomplishes this through expert pitching. PR professionals help you to tell the story that you want to tell. They secure media opportunities that fit your brand. Their help ensures that your media amplification is done right. They make sure your brand message lands well.
What happens when you face a media crisis? What do you do when a social media post is taken the wrong way? What happens if a comment is taken out of context? In those cases, you need to practice what is known as crisis communications. PR can help in those situations as well. Visit this blog post for more on Crisis Communications Tactics for 2022.
Building your brand right on time
Set your sights high when it comes to media exposure. Then be patient in achieving your goals. You can see yourself in top tier publications, but you will need to earn their attention. How does that happen? It typically requires that you start small and build media momentum.
PR professionals can help you to do this. They will build your media portfolio slowly, starting with publications that are easier to achieve. Those wins can be used to open doors with bigger outlets. Ultimately, you will have an impressive media resume that will grab the attention of larger outlets.
Going slow serves more than one goal. It also helps you to develop skills for communicating with the media. What are your best talking points? Is your backstory as engaging as you think it is? How does your perspective resonate with journalists? Start slow and figure these things out. Pay attention to how outlets respond. See what kinds of comments your articles get. Build on what you learn. Be ready when your opportunity comes to contribute to a top tier publication.
Building a positive personal brand has never been more critical. Do it well and it can propel your business to the top of your field. Ignore it and you will fall behind those who are brand builders. Put in the work to build your brand. Then do what it takes to get noticed. The investment will be worth it.
By Nik Korba
Source: Otter PR
