10 Steps to becoming a better PR Manager in 2023
By Kabir Abdulsalam
As the media landscape continues to evolve, managing media relations in 2023 will require a combination of traditional and innovative approaches.
The increasing number of companies who are turning to public relations as a means for forging new relationships with customers. Those who work in PR-related industries will have one thing in common: they’ll be on the front lines of managing relationships with journalists, bloggers, and other public relations agencies. However, if you’re going to do your job better during this time (whether it’s improving communication or initiating new campaigns), here are 10 steps that can help PR managers become better professionals in 2023.
Stay up-to-date on emerging technologies: With the proliferation of social media and other digital platforms, it’s more important than ever to stay current on the latest technologies and how they can be used to connect with journalists and the public.
Use data to support your pitches: Data and statistics can help make your case for why a particular story is newsworthy and provide added credibility to your claims. Be sure to include relevant data in your pitches to journalists.
Foster a culture of transparency within your organization: Encourage open communication and transparency within your organization. This can help build trust with the media and the public, and make it easier to manage crisis situations when they arise.
Use social media effectively: Social media can be a powerful tool for connecting with journalists and building relationships with them. Use it to share news, updates, and interesting content that might be of interest to your target media outlets.
Build relationships with key journalists: Take the time to get to know key journalists in your industry. This can help you build trust and credibility with them, and make it easier for you to pitch stories and ideas.
Be responsive: Journalists often work on tight deadlines, so it’s important to respond to their inquiries as quickly as possible. Make sure you have a system in place to track and respond to media inquiries in a timely manner.
Invest in media training: Media training can help you and your team members feel more comfortable and confident when interacting with the media. Consider providing media training to key team members who may need to speak to the media on behalf of your organization.
Prepare for crisis situations: It’s important to have a plan in place for handling crisis situations. This can help you manage the situation and minimize negative publicity.
Be transparent and honest: Always be honest and transparent when dealing with the media. If you can’t provide the information they’re looking for, tell them that and offer to help them find someone who can.
Be prepared to adapt: The media landscape is constantly changing, so it’s important to be prepared to adapt your media relations strategy as needed. Stay flexible and open to new ideas and approaches.
By following these tips and staying current on industry trends, you can effectively manage media relations in 2023 and beyond.
Kabir Abdulsalam is with Spokesperson’s digest, can be reach via [email protected]
