APRA 2023: Zambia to host African Public Relations Conference
The African Public Relations Association, APRA, has announced the next annual African Public Relations Conference holds between May 15-18, 2023 in Lusaka Zambia.
Confirming the statement, the President of APRA, Yemi Badejo-Okunsanya confirmed that the African PR conference will be hosted by the Zambian Institute of Public Relations and Communication (ZIPRC) which was formerly known as Zambian Public Relations Association (ZAPRA).
The APRA Zambia 2023 with the theme: ‘Creative Africa!’will feature the sixth edition of SABRE Awards Africa for PR Excellence and also host professionals from various sectors of the communications industry including public relations, marketing, advertising, branding, media and government.
In preparation for the hosting, PRNigeria gathered that Badejo-Okunsanya was in Lusaka where he met the President of ZIPRC, Mrs Irene Chipili and other executives.
During the meeting, they signed a Memorandum of Understanding (MOU) formalising arrangements for the 2023 edition of the APRA Annual Conference.
APRA formerly known as the Federation for African Public Relations Association (FAPRA), is a non-governmental, non- political, and not for profit professional association established to foster unity via interaction and exchange of ideas amongst public relations practitioners in Africa with the aim of using communication as a tool to promote social, political and economic integration in the continent.
APRA is strongly committed to ‘selling Positive Africa through the instrumentality of the Public Relations profession’.
Founded in 1975, the annual conference gathers stakeholders from around the continent and beyond in order to herald the journey towards a more positively perceived and prosperous Africa.
