FirstBank, Leadway top Media Performance Report for June
Leading financial institution, FirstBank, and legacy insurance company, Leadway, have topped the media performance chart report for the month of June, 2022.
This was revealed by a notable media and public relations audit agency, PPlus Measurement, in its monthly audit on media performance by some commercial banks and insurance companies. FirstBank made a mark with 29% in the banking category and Leadway topped the ladder with 45% in the insurance category.
According to the analysis, five commercial banks and insurance companies were captured and ranked as top five in each of the sector based on their media exposure which was conducted through a trusted and meticulous data gathering analysis of salient metrics both in the online and print media respectively.
The report therefore, revealed that, leading legacy financial institution, FirstBank Nigeria, topped the chart with a 29% media share, Stanbic IBTC followed closely with 23%, Access bank sat on the third position with a total of 18% media share, as Fidelity bank slugged it out with17% and Wema Bank went grabbed the remaining 13% respectively.
For the insurance sector, the media performance audit showed that, Leadway Assurance, hit the top mark with 45%, Axa Mansard had 17%, My Chip Plc. clinched the third position of the pie with 14%, Mutual Plc. trailed closely with 13%, while Aiico Insurance ended the chart with 11% media exposure.
