Embrace “Affirmative PR”, APRA president tells PR pros
The President, Africa Public Relations Association, APRA, Yomi Badejo-Okusanya has urged Public Relations practitioners to embrace “Affirmative PR” in discharging their professional responsibilities.
The APRA President stated this has he joined other Public Relations stakeholders across the globe to commemorate the second edition of World PR Day 2022 aptly tagged “TRUST, TRUTH AND TRANSPARENCY” on 16th of July, 2022.
Also read: World PR Day: Trust as a Cardinal point for PR Profession
While commending the convener for the WPRD’s vision, Badejo-Okusanya said , “I salute Ayeni Adekunle, the CEO and founder of BHM, a proud Nigerian, Proud African for conceptualizing World Public Relations Day“.
The APRA President in his goodwill message challenged all practitioners and stakeholders across the African continent to aggressively push the agenda of PR in their daily dealings by highlighting its importance and value in every organization, business, and nation.
“As you are aware, I am a firm advocate of ‘Affirmative PR’”, he noted while adding that Affirmative PR means making sure PR speaks for PR. “It makes sure we determine and define the value and importance of PR and we effectively communicate it”.
In line with this, APRA since 1975 has been able to gather PR professionals across the continent and beyond, under one roof in various locations, at various times, to push forward the unified African agenda for Public Relations, Badejo-Okusanya noted.
“Our latest gathering was our 33rd annual conference held in Dar es Salaam, Tanzania, this May and was hugely successful. It came on the back of the worldwide pandemic that held us back from gathering physically since 2019”, he added.
According to the APRA President, the next APRA conference, tagged APRA Zambia 2023, which is scheduled to hold in Lusaka, Zambia in May 2023, will afford the body another opportunity to push its continental agenda for public relations.
