SABRE 2022: APRA Celebrates African Day with Fashion Parades in Tanzania (PICTURE)
In commemoration of Africa Day 2022, the organiser of SABRE PR Awards, Provoke Media in collaboration with the African Public Relations Association (APRA) hosted PR practitioners to a special event at Hyatt Regency Hotel Kilimanjaro, Dar Es Salam Tanzania.
PRNigeria reports that the colourful event which coincided with the 2022 SABRE African Awards also featured African cultural performances including fashion Parades, Music and Dance.
Participants at the event are mostly delegates attending the annual African Public Relations Conference taking place in Tanzania with the theme: “Africa’s Resilience and Global Competitiveness.”
Africa Day is celebrated on 25 May annually to celebrate the founding of the Organisation of African Unity (now known as the African Union) in 1963 to fight colonialism in Africa and apartheid in South Africa.
The year 2022 signifies the 20th anniversary of the African Union. The theme of the Africa day celebration for 2022 is Nutrition, and the aim of AU is to strengthen the Agro-Food Systems, Health and Social Protection Systems to Accelerate Human, Social, and Economic Capital Development on the African Continent.
The festival is about proudly celebrating the African culture by leveraging on major activities and promoting diversity and inclusion in the continent.
The night also witnessed the presentations of trophies and certificates of excellence for outstanding African publicity campaigns by PR agencies and their clients in Africa
