Africa SABRE Awards 2022 Winners
The 2022 Africa SABRE Awards, which recognize Superior Achievement in Branding, Reputation, and Engagement, will be announced at the Africa SABRE award ceremony on May 25th, as part of the 2022 African Public Relations Conference. The campaigns were evaluated by a jury of industry leaders.
Platinum SABRE Award for Best in Show
Finalists
- #ItsUpToUS — Mastercard Foundation with Engage BCW, Kenya
- #RewriteOurProverbs to #WriteOffGBV — Green Door with Clockwork
- Driving a positive reputational shift and steadily guiding a change in perception — Omnia Holdings with Instinctif Partners Africa
- Every Stage of Women — MSI Reproductive Choices and Marie Stopes Ghana with Portland Communications
- Reputation in the can — Tiger Brands Limited with Razor (M&C Saatchi Group SA)
Diamond SABRE Awards
CEO of the year
Winner:
- Embracing public relations from the top — Vodacom with WE Communications
The SABRE Award for Superior Achievement in Brand-Building
Winner:
- Every Stage of Women — MSI Reproductive Choices and Marie Stopes Ghana with Portland Communications
Certificates of Excellence:
- Heavy Lifting: Virgin Active SA stays fighting fit — Virgin Active SA with Razor (M&C Saatchi Group SA)
- NIC & CBA Merger — NCBA Group with Redhouse Group
The SABRE Award for Superior Achievement in Reputation Management
Winner:
- Reputation in the can — Tiger Brands with Razor (M&C Saatchi Group SA)
Certificates of Excellence:
- Access Bank Reputation Management — Access Bank with Red Media Africa
- Building Bolt’s reputation in 2021 — Bolt South Africa with Tribeca Public Relations
- Driving a positive reputational shift and steadily guiding a change in perception — Omnia Holdings with Instinctif Partners Africa
- SASRA — SACCO Societies Regulatory Authority with Redhouse Group
The SABRE Award for Superior Achievement in Measurement and Evaluation
Winner:
- MTN Public Offer — MTN Nigeria with BHM
Geographic
Northern Africa
Winner:
- Africa’s Business Heroes — Jack Ma Foundation with APO Group
Certificates of Excellence:
- Africa Frontiers of Innovation — Canon with APO Group
- B-Imtiyaz biotech training program — Pfizer with TBWA DJAZ
Western Africa
Winner:
- Every Stage of Women — MSI Reproductive Choices and Marie Stopes Ghana with Portland Communications
Certificates of Excellence:
- #DrawTheLine Against Malaria — Malaria No More UK with StateCraft
- Mastercard Foundation Covid-19 Public Awareness Campaign — Mastercard Foundation with Integrated Indigo
- MHF On Wheels— Alpha Mead Health Services with Chain Reactions Nigeria
- Progressive Portrayal of Women in Media and Advertising — Guinness Ghana Breweries
Eastern Africa
Winner:
- #ItsUpToUS — Mastercard Foundation with Engage BCW, Kenya
Certificates of Excellence:
- Tanqueray Flor de Sevilla Consumer Campaign — East African Breweries with Redhouse Group
- MSF: Vaccine Equity in Africa – Saving Lives and Livelihoods — Mastercard Foundation with Edelman Africa
- Top 100 Most Loved Brands by women in Kenya — Ipsos Kenya with BSD Group
- Yes No Solutions — Mission Verte & We-Recycle Mauritius with Zethical
Central Africa
Winner:
- Birimian Ventures Launch & Accelerator Programme — Birimian Ventures with Gong Communications
Certificates of Excellence:
- Rebranding Liquid Intelligent Technologies — Liquid Intelligent Technologies with APO Group
Southern Africa
Winner:
- My Body (Stand Up) — 1st for Women Insurance with Retrovirala
Certificates of Excellence:
- #RewriteOurProverbs to #WriteOffGBV — Green Door with Clockwork
- Embracing public relations from the top — Vodacom with WE Communications
- Reputation in the can — Tiger Brands with Razor (M&C Saatchi Group SA)
- The Future is Electric — Audi South Africa with Razor (M&C Saatchi Group SA)
Practice areas
Business-To-Business Marketing
Winner:
- Pendoring e tjhunwa ke Hollard — The Pendoring Indigenous Language Awards with Breinstorm Brand Architects, KAMuses and Think Creative Africa
Certificate of Excellence:
- Getting business leaders on board with unsexy cybersecurity — Microsoft Middle East & Africa with WE Communications
- Mastercard: Empowering Every Business — Mastercard South Africa with Weber Shandwick Africa
Cause-Related Marketing
Winner:
- #RewriteOurProverbs to #WriteOffGBV — Green Door with Clockwork
Certificates of Excellence:
- Elevating a Gender – Based Violence message from local titles to mainstream media — Vodacom with WE Communications
- TikTok Rising Voices Programme — TikTok with MSL
Corporate Image
Winner:
- Driving a positive reputational shift and steadily guiding a change in perception — Omnia Holdings with Instinctif Partners Africa
Certificates of Excellence:
- Continental Reinsurance Corporate Image — Continental Reinsurance with DMA Media
- Growing Value Through Senator Keg — Kenya Breweries with Oxygene Marketing Communications
- Phoenix Beverages Group — Phoenix Beverages Group with Zethical & PBG Internal Marketing Dept
- The backbone of Africa’s thriving innovation ecosystem — AfriLabs with LSF
Corporate Social Responsibility
Winner:
- MSF: Vaccine Equity in Africa – Saving Lives and Livelihoods — Mastercard Foundation with Edelman Africa
Certificates of Excellence:
- 9mobile Health Workers Appreciation — 9mobile with Chenist Communications
- LG Cares — LG with Clockwork
- “We do well by doing good” Hollard Ghana CSR — Hollard Ghana
Crisis/Issues Management
Winner:
- Alcohol Ban — South African Breweries with MSL
Certificates of Excellence:
- A story of resilience and resolve — Chaka with LSF
Digital Campaign
Winner:
- #ItsUpToUS — Mastercard Foundation with Engage BCW, Kenya
Certificates of Excellence:
- Inside Life With Erica — MTV Base with Red Media Africa
- International Women’s Day 2021 — Sterling Alternative Finance with So.Me Solutions
Employee Communications
Winner:
- The #Meltdown — Net#work BBDO with KAMuses
Certificates of Excellence:
- Apollo training program — AstraZeneca with TBWA DJAZ
- Getting employees hyped for hybrid work — Vodacom Group with WE Communications
Financial Communications
Winner:
- Driving a positive reputational shift and steadily guiding a change in perception — Omnia Holdings with Instinctif Partners Africa
Certificates of Excellence:
- A New Look At Islamic Finance — Jersey Finance with Edelman Africa
- Believers in Privileged Relationships — AfrAsia Bank with Contentify and Pixel Render
Integrated Marketing
Winner:
- #DrawTheLine Against Malaria — Malaria No More UK with StateCraft
Certificates of Excellence:
- #ChangeMakers — meta with Clockwork & Multimedia
- Phakamisa ispirit — Pernod Ricard with Tribeca Public Relations
Marketing to Consumers (New Product)
Winner:
- Tanqueray Flor de Sevilla Consumer Campaign — East African Breweries with Redhouse Group
Certificates of Excellence:
- Designed for Africa Solar Hybrid Range — Defy with MSL Group South Africa
- MeBanbo Life Insurance: Making life insurance trendy and accessible — Hollard Life Assurance
Marketing to Consumers (Existing Product)
Winner:
- Heavy Lifting: Virgin Active SA stays fighting fit — Virgin Active SA with Razor (M&C Saatchi Group SA)
Certificate of Excellence:
- #DancewithDeezer TikTok campaign — Deezer with Tribeca Public Relations
- ZOLA Effect — ZOLA Electric Nigeria with Modion Communications
Media Relations
Winner:
- Birimian Ventures Launch & Accelerator Programme — Birimian Ventures with Gong Communications
Certificates of Excellence:
- A voice of certainty in uncertain times — Adams & Adams with WE Communications
- Accelerating digital inclusion in Africa — Convergence partners with LSF
- Herbalife Nutrition — Herbalife Nutrition with Clockwork
- Operatonalisation of the first berth of Lamu Port — Kenya Ports Authority with Redhouse Group
Public Affairs/Government Relations
Winner:
- Stakeholder Engagement — MTN Nigeria with BHM
Certificates of Excellence:
- Digital Innovation for Economic Prosperity in Nigeria — NITDA with Ministry of Digital Economy with Image Merchants Promotion
- Kagiso Trust: A fight to be recognised as a legitimate black-empowerment organisation — Kagiso Trust with KaMuses
Public Education
Winner:
- Eat Well Live Well: The State of Nutrition Report — Tiger Brands Eat Well Live Well with Razor (M&C Saatchi Group SA)
Certificates of Excellence:
- #NoFalseNewsZone — Meta with AT3Resources
- Global Day of Influence (GDI) — BHM
- JIGI-BOLA Relaunch— BOSKOH x HMI Lagos with Chain Reactions Nigeria
- Shifting consumer behaviour to #ChooseCartons — Nampak Liquid Cartons with WE Communications
Social Media Campaign
Winner:
- Javett-UP — Javett-UP with Edelman Africa
Certificates of Excellence:
- Vitaforce #LevelUp — Vitaforce with Tribeca Public Relations
Special Event/Sponsorship
Winner:
- Unveiling 101 Fake News on EndSARS — Centre for Crisis Communication with Image Merchants Promotion
Certificates of Excellence:
- #731DAYS — Office of the Lagos State Governor with Chain Reactions Nigeria
- Bryte Business Partner Conference — Bryte Insurance with Instinctif Partners Africa
Industry sectors
Associations
Winner:
- Fostering quality reporting on migration in Africa — International Organization for Migration with APO Group
Certificates of Excellence:
- Global Peace Index 2021 — Institute for Economics & Peace with Hill+Knowlton Strategies South Africa
- Making mobility a key stake during the 2021 elections in La Réunion — Fédération Nationale des Transports de Voyageurs (FNTV) Réunion with Blast BCW
Consumer Products/Services
Winner:
- The Future is Electric — Audi South Africa with Razor (M&C Saatchi Group SA)
Certificates of Excellence:
- Brush With Me Campaign for World Oral Health Day — Unilever Smile, Pepsodent with Edelman Africa
- The Value of JAC — JAC Motors with Chain Reactions Nigeria
Fashion & Beauty
Winner:
- LUX – #IStandWithCaster — Unilever – LUX with Edelman Africa
Certificates of Excellence:
- Mango Nigeria Yuletide Campaign — Mango Nigeria with Blanche Aigle Communications
Financial & Professional Services
Winner:
- My Body (Stand Up) — 1st for Women Insurance with Retroviral
Certificates of Excellence:
- Family Bank Corporate Bond Campaign — Family Bank with Tim-Sky Media Services
- FIA Rally Stars WRC Sponsorship — Safaricom with Oxygene Marketing Communications
- Innovation for Inclusion — Visa with Hill+Knowlton Strategies South Africa
- The A Perspective Podcast — Hogan Lovells with Hill+Knowlton Strategies South Africa
Food & Beverage
Winner:
- Eat Well Live Well: The State of Nutrition Report — Tiger Brands Eat Well Live Well with Razor (M&C Saatchi Group SA)
Certificates of Excellence:
- Mo Enn Consom-Akter Responsab, Mo Konsian Mo Pran Kont — The Coca-Cola Company & PhoenixEarth Initiative with Zethical (Mauritius)
- PhoenixEarth Initiative — Phoenix Beverages Group with Zethical (Mauritius)
Healthcare
Winner:
- MHF On Wheels— Alpha Mead Health Services with Chain Reactions Nigeria
Certificates of Excellence:
- In the Circle with SOLAL — SOLAL with Tribeca Public Relations
- Roche Futureproofing Healthcare Launch — Roche Africa with Edelman Africa
Industrial/Manufacturing
Winner:
- LESCO Manufacturing Strategic Communications Project — LESCO Manufacturing with Instinctif Partners Africa
Certificates of Excellence:
- Nissan Navara Experience — Nissan South Africa with Edelman Africa
Media, Arts & Entertainment
Winner:
- Cartoon Network Africa’s Climate Champions — WarnerMedia with BCW Africa
Certificates of Excellence:
- ALAT x DAVIDO — WEMA Bank with Chain Reactions Nigeria
- Stand Back, Don’t Touch Me — Modion Communications
Mining and Extractive Industries
Winner:
- Building community & attracting investors through social media — Tharisa with Hill+Knowlton Strategies South Africa
Not for Profit/Charities
Winner:
- Animals do what? — NSPCA with Razor / M&C Saatchi Abel
Certificates of Excellence:
- Mastercard Foundation Covid-19 Public Awareness Campaign-2021 — Mastercard Foundation with brainchildBCW
- Project Safe-Up — My World of Bags with Info Digital Africa
- Rays of Hope Social Outreach Programme Awareness — Rays of Hope with Tribeca Public Relations
- Wildlife Ranger Challenge — Tusk Organisation with Redhouse Group
Public Sector/Government
Winner:
- Operatonalisation of the first berth of Lamu Port — Kenya Ports Authority with Redhouse Group
Certificates of Excellence:
- Hope Documentary Campaign – EU’s Intervention in North East, Nigeria — European External Action Service (EEAS) with Integrated Indigo
- Share Facts about Drugs, Save Lives — National Drug Law Enforcement Agency (NDLEA) with Image Merchants Promotion
Technology
Winner:
- MTN Shares Kindness — MTN South Africa with Magna Carta Reputation Management Consultants
Certificates of Excellence:
- Becoming a ‘Tech for Good’ purpose leader — Vodacom with WE Communications
- Kenya’s Digital Economy Report: “A People’s Perspective” — Dalberg with BSD Group
- MTN #TheGoShow — MTN South Africa with Magna Carta Reputation Management Consultants and TBWA/Hunt Lascaris
- Repositioning A Challenger Brand Through Media Relations — Airtel Uganda with Brainchild BCW
Travel & Leisure
Winner:
- A bold move to boost Covid-wrecked tourism — FlySafair with WE Communications
Certificates of Excellence:
- Qatar Airways lands in Abidjan — Qatar Airways with African Media Agency (AMA)
