Top questions PR firms always ask a new client
In the field of public relations, developing close relationships with your clients that allow flow of conversations is essential.
Asking crucial questions between the PR professionals and client is often a give and take. Not only should they be grilling you with a bunch of questions, as PR expert, you need to be ready with some viral questions to ask.
Getting the nitty gritty of your client’s needs for your PR strategies, consider asking questions that get you the most open-ended feedback to create effective brand strategies.
Lyder Belcher, a PR practitioner with Chron indicates the main goal of anyone working PR professionals is getting as much media coverage as possible for their client.
Identify the Core Message and Competition.
Of course, clients may have a number of Messages, it is important to encourage them to stay focus goal for better results. Once you have a clear idea of the company’s message, then you can develop a PR strategy that is centered on this theme.
Research on the client’s competitors and their strategies will help in giving your client a cutting edge. Learn from their mistakes and don’t make the same ones.
For Lucy Seigel, with PR bouquet explains that geting the right questions from clients in order to effectively form PR strategy you need to ask : Who are we trying to reach? Determining your client’s demographic, the ideal pictures of the outcome of the campaign and the budget the client will to spend.
Meanwhile, requesting the budget size of your goal especially from a client might be difficult. Nobody wants to divulge what exactly they are willing to spend, for fear that you will take their money and run! The reality is that the size of the budget will determine how quickly goals can be reached and how you can best tailor your campaign.
Jagir Hodson, a senior PR expert with Royal Road university further provides insight on asking the project deadlines of the campaign.
He advised that creating a plan with your client in advance that matches their internal timelines with a sense of urgency.
Most client objective for a PR project is to increase visibility, either increase in sales or clients? Perhaps the company wants position itself in a new market? Your client will definitely want to reach beyond raising their Twitter following, their likes on Facebook, or shares of the company blog. They are going to want to see some real, tangible benefits to hiring a PR firm. Make sure you are aware of these before you get started so you know exactly what you are shooting for.
If you take the time to get the best information from your client before filling the ball, both PR firm and the client will be on a straighter road toward reaping the rewards of your success.
Every company wants a top PR firm, one that can deliver results. However, PR professionals need a lot of information to be successful.
By Kabir Abdulsalam, is a Manager, Staff Writer with the Spokespersons Digest
