JOB/VACANCY: Senior Brand Manager
Nigeria-Flexible Location
Senior Brand Manager
Job Description
Main Purpose
Developing, managing & sustaining a profitable brand/brand portfolio for the Nigerian market
Main Responsibilities
Provides input into the brand strategy review (situational analysis)
Developing annual brand operating and channel plans with aligned category, brand, consumer and customer priorities and objectives
Managing Integrated Marketing Plan (IMP) & resulting commercial programmes
Managing new product introduction (NPI)
Develops appropriate consumer & shopper insight and ensures insights, channel & POP opportunities are incorporated into all strategies and plans
Manages the research process where appropriate
Delivers agreed brand, channel targets and profitability
Responsible for gathering and analysing competitor information and developing activities to counteract anticipated competitor plans
Tracks, analyses and evaluates all brand and trade initiatives to ensure business results are achieved and brand equity is maintained
Develop & updates generic planograms and looks of success aligned to brand strategy
Ensures communication to all relevant stakeholders during projects
Manages day to day interactions with agencies and assists with evaluation
Ensures that all business management standards, processes and procedures are applied and adhered to in all activities
Effective management of A&P budget
SBM’s guide and develop skills base of JBM’s and BM’s where appropriate
Qualifications
3 yr bachelor’s degree/MFSA Diploma
3 years continuous job experience, which should include excellent understanding of or experience in Marketing and Sales, Finance & Category management
Proven track record of delivering business results
Global VISA and Relocation Specifications:
For the expansion of business in Nigeria
Primary Location
Nigeria-Flexible Location
Additional Locations
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
For more detail, click: https://kimberlyclark.wd1.myworkdayjobs.com/EMEA/job/Nigeria-Flexible-Location/Senior-Brand-Manager_808437-2?source=linkedin
