Power Up your Crisis Plan before an Emergency Hits
By Russell Working
A free webinar from Signal AI offers essential tips for writing or revising your crisis plan. Can you spare an hour to save your organization’s reputation?
Somewhere out there is a crisis with your organization’s name on it. Are you prepared?
True, a looming reputational iceberg in path of your ship of state isn’t a matter any communicator likes to dwell on.
But with crises, it’s not a matter of if they will hit, but when, in the environment of global news and internet and social media flareups.
Gain insight now through a free webinar on Wednesday, March 11, sponsored by Signal AI, an AI-driven global provider of real-time information and insights for media monitoring, reputation management and market intelligence.
Titled “The Crisis Communications Checklist: How to Set Up an Effective Crisis Plan and Control the Communication When it Matters Most,” the webinar will run from 2-3 p.m. Eastern time.
Essential for any communicator, this event will be led by Signal AI Vice President Louis Cointepas and Marketing Director Sandra Polak, who offer immediately usable tips and point to relevant case studies that will help you help manage your PR crisis.
In this free session, you will learn:
Proven tips for crisis communications planning and strategy
How artificial intelligence can help monitor coverage and control communication
How to properly prepare for a crisis with Horizon scanning
How to keep up to date with industry happenings that may affect your organization
These days, it’s up to PR and communications professionals to have an effective and up-to-date crisis management plan in place. What should you do to manage and monitor a PR crisis? How can you be sure your crisis plan will deliver the desired results?
The session will end with a Q&A that will allow participants to get their questions answered and leave with a better understanding of how to prepare for a crisis.
Don’t wait until you’re in the thick of it.
source: https://www.prdaily.com/power-up-your-crisis-plan-before-an-emergency-hits/
