Start with few social media platforms: If you just delve into all the social media platforms all at the same time, you will end up not holding tenaciously onto anyone. In this vein, most of the account becomes practically dormant. Don’t be surprised when you end up forgetting the log in details of some of your social network accounts. In other words, don’t dive into the entire social media pool. Pick a few lanes to swim in first, be it Twitter and, or Linkedin and Facebook, master your strokes there, then start exploring other waters.
Take your press release off cruise control: The immediate intent should be shown at the onset. Your press releases should paramount in order to send a message of what should be expected. First of all, the press release is not dead. But the old-fashioned press release should be put out to pasture. Make sure your releases are optimized for search, have multimedia components that drive stakeholder engagement, are written well and most of all, are interesting!
Tweet short: There is need for precision in sending messages. People get easily turned off when they see a long hogwash of material online. Though there are few cases when you have to be detailed but precision is always the key. A tweet that is less than 100 characters lifts share rate by 17%. You thought 140 characters was short? Think again. During a crisis, Twitter is for news and Facebook is for hugs. Don’t mix it up.
Visuals are the new headlines. A picture is worth a lot more than 1,000 words. Invest in video, info graphics, photography and graphics. Take time to learn about Vine and Instagram. See what your audience is seeing and then give them some of that. More so, content marketing is a commitment not a campaign. Most brands are engaging in some type of brand journalism and the jury’s out on how well it’s working. Those committed to content marketing, weaving it into their marketing-PR matrix rather than a one-off campaign here and there, are most likely to succeed in this area.
