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Crisis communication: tell the ugly truth – Part 1

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Crisis communication: tell the ugly truth – Part 1 By Eugene Ohu 10 December 2018 “Public relations tells beautiful lies, crisis communication tells ugly truths”. When your organisation...

9 Rules for Working With Senior Management

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When you're just starting out in PR, you have a lot of things to learn. Aside from media relations, crisis management, measurement and all the...

Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators

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You’re midway through what’s been a rather interesting year in business, politics, brand successes and blunders. Which is to say: you still have another...

7 PR Leadership Do’s and Don’ts

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Author John Maxwell once said, “A leader is one who knows the way, goes the way and shows the way.” But things aren’t always that...

3 Questions CEOs Always Ask About PR

When there's a break between the C-suite's concerns and your PR efforts, you're asking for problems. It's a ditch you don't want to go down. So...

Marketing Budgets Shrank in Bahari’s First Year

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When the economy is in contractionary mode, the first casualty is marketing. This was evident in the last one year, as players in the...

5 Ways to Prep for PR Job Interviews

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Public Relations job is all encompassing as it covers various areas like media relation, social media, corporate social responsibility and the likes, for budding...

Nigeria: Between Public Relations and Socio-Economic Growth

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Aside the leadership and infrastructure challenges, which have plugged Nigerian economy down for decades, the country has also suffered a lot of economic setback...