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Why and How to Break Down the Silos Dividing PR and...

Why and How to Break Down the Silos Dividing PR and Marketing By Jenni Holladay Turf battles stifle success, and ignorance of colleagues’ efforts and objectives...

Why and How you should Infuse Personalization into your PR

Why and How you should Infuse Personalization into your PR By Jennifer Jones-Mitchell Apps, geotargeting and customized content are the trends to ride. Also, keep your...

What PR Pros Should Know about Cybersecurity

What PR Pros Should Know about Cybersecurity By Ted Kitterman The challenges that organizations face from data breaches and cybercrime fall squarely in the laps of...

14 Terrific and Affordable Tools for PR Pros

14 Terrific and Affordable Tools for PR Pros By Michelle Garrett Whether you’re seeking to create striking images (despite your finger painting-level skills), honing your writing...

4 Tips to Sustain your Career Growth as a Young PR...

4 Tips to Sustain your Career Growth as a Young PR Pro By Tommy Morgan Once you’ve mastered the basics, what skills should take your focus?...

Why PR Pros Shouldn’t Give up on Email

Why PR Pros Shouldn’t Give up on Email By Ronn Torossian Here are some tips to make sure you are getting the biggest possible return on...

4 Reasons ‘Publicist’ is a Dirty Word in PR

4 Reasons ‘Publicist’ is a Dirty Word in PR By Julie Wright Does the title of ‘publicist’ really reflect all the work and expertise you bring...

Interviewing for a PR Job…

Interviewing for a PR Job... Prepare for these 5 common questions By Lizzy Hartigan You probably won’t be asked about your spirit animal nor which ice cream...

Vulnerability Tops PR Cyber Security Trends to Watch in 2020

Vulnerability Tops PR Cyber Security Trends to Watch in 2020 By Michael Stolyar As technology grows in sophistication, so do bad actors seeking to exploit it....

How to Find the Best PR and Marketing Candidate

How to Find the Best PR and Marketing Candidate By Ted Kitterman The job market is tight, but that doesn’t mean you should lower your hiring...