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10 Public Speaking Do’s and Don’ts

10 Public Speaking Do’s and Don’ts By Kevin Allen Fear of public speaking, or glossophobia, can be debilitating. If you’re nervous about giving an upcoming presentation, you’re...

When Change Fatigue Strikes, Seize the Communication Opportunity

When Change Fatigue Strikes, Seize the Communication Opportunity By Elizabeth Baskin You can help your colleagues embrace the unavoidable twists and turns by offering a mission-connected,...

5 Tips for PR Pros Looking to Work on Sustainability

5 Tips for PR Pros Looking to Work on Sustainability By Eric Fischgrund Are you looking for more meaning in your chosen vocation? One PR pro...

Beyond The Tent: A Spiritual, Religious Perspective of Marketing Politics in...

Beyond The Tent: A Spiritual, Religious Perspective of Marketing Politics in Nigeria Dr. Princewell Achor It was Aristotle, the great Greek Philosopher, who in one of...

Mitigating Public Relations Disasters

Mitigating Public Relations Disasters By Tunde Asaju In April 2018, I declared presidential spokesman, Femi Adesina as Buhari’s PR disaster. Following one of many diplomatic gaffes...

Why and How to use a Media Kit in your 2020...

Why and How to use a Media Kit in your 2020 PR Efforts By Laitin Schwerin As journalists face dwindling resources and rapidly churning news cycles,...

7 Outstanding Tech Tools for PR Pros

7 Outstanding Tech Tools for PR Pros By Richard Etchison Whether you work at an agency or in-house, keeping up with daily, weekly and quarterly demands...

5 Enduring Functions of Public Relations

5 Enduring Functions of Public Relations By Frank Strong Even amid today’s turbulent, rapid pace of change, these PR essentials remain unchanged. Two is the new five. When...

9 Steps to Improve your PR Writing

9 Steps to Improve your PR Writing By: Ellie Chapman Much has changed about the PR industry, but writing still remains an essential tool for communicators....

In an Ever-Changing Landscape, How do we Prove the Value of...

In an Ever-Changing Landscape, How do we Prove the Value of PR By: Tiffany Guarnaccia Measurement is crucial, along with understanding new tech and adopting an...