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Brand Image: Building trust for oil and gas sector by Kabir...

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Brand Image: Building trust for oil and gas sector by Kabir Abdulsalam When it comes to measuring brand image – credibility, trustworthiness, and expertise are...

Managing Public Communications, Building Trust By Jossy Nkwocha

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Managing Public Communications, Building Trust By Jossy Nkwocha When I was informed that my co-speaker is Prof Pat Utomi, I became jittery. This is a man...

Building Trust for Effective Crisis Management

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Building Trust for Effective Crisis Management Communicators can no longer rely on what worked before. Brands must ensure that confidence is developed and nurtured across...