Global Alliance Meets in Bali: Charting a Progressive PR Future
The Board of the Global Alliance for Public Relations and Communication Management convened in person on November 18, 2024, in the picturesque setting of Bali, Indonesia.
This gathering was strategically timed ahead of the highly anticipated World Public Relations Forum (WPRF) 2024, which Perhumas, the Indonesian Public Relations Association, will co-host.
During the meeting, board members engaged in dynamic discussions focused on strategic planning aimed at advancing the principles outlined in The Lima Mandate. They charted a clear and forward-looking path for the organization’s initiatives over the coming years. Key themes emerged as focal points for guiding strategic direction, notably enhancing membership value and strengthening engagement with prominent global organizations.
Central to the discussions was the commitment to fostering international research and survey projects that will yield unique data and insights. Board members emphasized the importance of sharing best practices and case studies and advocating for responsible communication practices worldwide.
A significant priority identified during the meeting was the promotion of ethical guidelines for Artificial Intelligence (AI), reflecting the Alliance’s proactive stance on emerging technologies. Further, the board underscored the importance of nurturing collaboration through networks and leadership meetings involving member associations, academic institutions, and communication faculties. These initiatives highlight the Alliance’s dedication to driving excellence and fostering collaboration within the public relations and communication profession.
The meeting drew participation from board members and the Chief Administrative Officer (CAO), representing a diverse array of countries including Ireland, Australia, Bangladesh, Brazil, France, India, Indonesia, Kenya, Malaysia, New Zealand, the Philippines, Portugal, Puerto Rico, South Africa, the United States, and Vietnam.
This significant gathering illustrates the Global Alliance’s steadfast commitment to enhancing global collaboration and advancing the public relations profession on an international scale. As the board prepares for the upcoming WPRF, momentum is building towards innovative solutions and partnerships that will shape the future of communication management worldwide.
