MediaFuse-Dentsu Nigeria with Pitcher Festival of Creativity is set to empower future creative leaders
A leading advertising and communications agency network, MediaFuse-Dentsu Nigeria, is thrilled to announce its strategic partnership with Pitcher Festival, a leading pan-African creative and marketing event.
This collaboration objective is to nurture talent, ignite innovation, and shape the future of the advertising industry through the sponsorship of the 2024 Future Creative Leaders Academy (FCLA).
The Future Creative Leaders Academy has become a beacon for aspiring professionals seeking careers in advertising, marketing, and related fields. This youth-focused program serves as a launchpad into the real professional world, providing and promoting skills, mentorship, and exposure to industry best practices. Notably, successful FCLA participants stand a chance to be selected for the prestigious Cannes Lions Roger Hatchuel Student Academy in France.
In an exciting development, the 2024 FCLA introduces a creative cultural exchange program. Students from Romania will join their counterparts in the academy for a unique experience. The exchange will include presentations on culture, advertising, and marketing communications, as well as a collaborative group activity to create a joint advertising campaign. Additionally, a dynamic creative workshop will empower participants to think outside the box and push creative boundaries.
Several institutions have already enrolled their brightest minds in the FCLA. These include the Mass Communication departments of the following Nigerian Universities: Ajayi Crowther University, Ebonyi State University, Fountain University, Nigerian Institute of Journalism, Olabisi Onobanjo University, Pan-Atlantic University, University of Lagos, the Redeemers University, and the University of Nigeria Nsukka. The Communication and Language Arts Department of the University of Ibadan has also enrolled its students and they will be joined by the Bachelor of Arts in Visual Communication students of Red and Yellow Creative School of Business, South African and other tertiary institutions from Ghana and Kenya.
This diverse participation will promotes a rich exchange of ideas, perspectives, and creative energy. The main session of the 2024 Future Creative Leaders Academy will take place from19 to 22 March 2024.
