Communicators need to Document Climate Change Messages — Expert
A Climate change communication expert, Olivia Kresic has said to achieve a sustainable climate change action, companies and Public Relations professionals need to deploy means of documenting records for providing feedbacks from audiences on climate messages.
Kresic, who also double as senior research and outreach manager, Institute for Public Relations disclosed this in a statement available to our correspondent.
She said companies need to back up sustainable communication, claims with action and data to boost message credibility and corporate reputation.
The US base communication expert said every industry has unique needs and issues. As such, sustainability efforts will look different at various companies. Communicators should know the sector’s and organization’s unique position as they craft messages.
“A potential employee or stakeholders usually evaluate companies based on the firm’s environmental record.
“Research found that potential investors usually prioritizing companies’ environmental track records as before considering investing on a particular company or organization