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LATEST ARTICLES
EFCC And Yahaya Bello Debacle, The Igala Sponsored Protests And Propaganda
EFCC And Yahaya Bello Debacle, The Igala Sponsored Protests And Propaganda
By Ozumi Abdul
In as much as I’m not labouring hard to muffle the immediate past governor of Kogi State, Alhaji Yahaya Adoza Bello with the celestial garment of sainthood, because like every human, he is fallible and blemish, but it is also pertinent to ask which script the EFCC acting.
Is the commission acting the political script of persecution and score-settling handed over to it by certain political gladiators who feel Yahaya Bello might just be the thorn in their political flesh, since APC’s chairmanship seat will soon be zoned to the North Central, or that of purveyors of tribal venoms who last week staged shameful protest at the agency’s headquarters in Abuja, demanding the arrest and prosecution of the former governor?
Kindly cut me some slack again to ask when the EFCC, a federal anti graft agency suddenly becomes the Kogi’s State Auditor General to know how much is missing from its treasury, and when it is missing, to warrant the harassing and persecution of Yahaya Bello, in the veiled guise of probing, despite the Kogi State government’s umpteenth clarification, that no Kobo is missing from its coffers?
Thus, the EFCC versus Yahaya Bello’s ding ding is one that aptly typifies a certain mischievous and impish occurrence, where a mourner cries more than the bereaved. Then I ask rhetorically again, how on earth is it possible for a mourner to be more pained than the bereaved himself; to the point of sobbing and blubbering uncontrollably, where the bereaved would now have to resort to pacifying and sedating him? Isn’t that meddlesomeness, or “busy body” taken to a ridiculous height?
To even think that the EFCC, which two of its successive czars, Ibrahim Magu and Abdulrasheed Bawa, who were variously alleged to have had their hands soiled in stinky filth, is probing unarguably the best ever Kogi State governor in terms of infrastructural developments is comical, satirical and laughable.
Or is there any other organization, or agency with the acronym of “EFCC” that Iam ignorantly bereft of? Is it not the same EFCC, which its reputation before most Nigerians and outside world has over the years been badly pummeled, battered, tattered and shattered into shreds and segmentation?
Is it not the EFCC that has been variously accused of shielding corrupt politicians, compromising, and also doing hatchet jobs as attack dogs of intimidation, victimization and persecution for powerful politicians, when political scores are up in the air for settlement?
Iam talking of the EFCC whose trial of former Accountant General of the Federation, AGF, Ahmed Idris, on alleged N109 billion corruption charges stalled at the Federal Capital Territory High Court, due to the alleged loss of one of the statements he made to the commission during an investigation. I sense compromise here. Don’t you? Read below is the link to the story ????.
https://www.google.com/amp/s/www.channelstv.com/2023/03/01/alleged-n109bn-fraud-ex-accountant-generals-missing-statement-stalls-trial/amp/
There is a certain Yoruba proverb for those who value wisdom, and the proverb goes thus: Bi a ba rani ni ise eru a fi ti omo je, meaning, when one is sent on an errand as a slave, he should deliver such errand as a freeborn.
This proverb is one with a deep sense of reasoning, that I had expected the EFCC to draw inspiration from when it was sent to go after Yahaya Bello for political vendetta.
How do you as an anti graft agency go after a governor, who within eight years of his reign established two state universities for the advancement of knowledge, despite Kogi’s meager internally generated revenue in the name of probing?
How on earth is the EFCC even comfortable mentioning Yahaya Bello’s name when the dice of misappropriation of fund is tossed up for past governors of Kogi state, the only governor who constructed the first ever flyover bridge in the state, giving the state capital Lokoja, the befitting aesthetic facelifts in the process?
Or does the EFCC need to to be remembered of the several projects that are either totally completed, or near completion during the administration of Yahaya Bello, if it is feigning ignorance to them?
Dear EFCC, here are few of the fact-checkable projects by Yahaya Bello’s led Kogi administration.
~Ayingba-Idah Road (significant progress),
~Igala Unity House (completed).
~Over 200 Rural Water Boreholes
~Rural Electrification project impacting over 200 communities across Kogi East, including those of his 2 predecessors, Ibro And Wada.
~ Construction of the state of the art Reference Hospital in Okene, one its kind,
~ Project Light Up Kogi East (PLUKE) to connect Kogi East to the higher power generating capacities available across the river.
~ Construction of Mohammed Buhari Square, in Lokoja, a
15,600 sitting capacity, fully automated with VIP stands..
~ Erosion control works ongoing simultaneously at Dekina,Umomi and Ogugu.
~Numerous Direct intervention to life threatening health challenges, several massive free health programs across the Land.
~ Visible interventions on Farm Roads.
~ Agricultural Revolution
~ Oguma-Sheria Bridge
-Dekina Township and Ayingba Township roads
~ Renovations Of Palaces across Igala land,
~General Hospital Gegu in Kogi local government area, General Hospital in Isanlu in Yagba East, General Hospital in Adogo in Ajaokuta local government area, rehabilitation of Prince Abubakar Audu University Teaching Hospital, Anyigba in Dekina local government, to mention but a few.
If I may ask, how can these feats be achievable and possible if the EFCC’s laughable and bogus claim of misappropriation of money to the tune of 84 billion naira is actually true, in a poor state like Kogi where financial resources are minimally limited?
If the EFCC is actually serious, with all ingenuity, and truly determined to hunt Kogi’s past governors who had laundered the state’s financial resources, the commission has their dossiers at its beck and call, including the one that is no more.
The EFCC should start dusting off their long abandoned files. They are all from the Igala speaking extraction that staged protest to the commission’s headquarters last week, crying foul, demanding the non-existing probe of Yahaya Bello.
Wait a bit, is it not pathetically laughable that the Igalas are now hypocritically canonizing themselves as saints, because they desperately want power through the back door, either by crook or hook?
They left power just barely eight years ago, and now they are already power-thirsty, they want power desperately, because they pride themselves as “born to rule”, and seeing another tribe ruling is anathema to them, and the only person they consider in their chimerical wild hallucinations as the nemesis to getting power again is Yahaya Bello, hence their relentless and enduring smear campaigns of calumny against his person in both conventional and social media.
So Igalas, who had held on to power for close to two decades without requisite developments in the state, held the state by the jugular, regressed the state, ran it amok, looted its resources, had thousands of their people on the state government’s payroll as ghost workers now have the moral effronteries, brazenness and brashness to be staging protest at the EFCC’s headquarters in Abuja, and engaging in full blown media propaganda, and smear campaigns against Yahaya Bello? Wow! Wonder of the tenth heaven.
Perhaps they want me to start opening the odorous cans of worms of their kinsmen, who had presided over the affairs of the state, with their cases still at the EFCC.
I will start shortlisting them one after the other with fact-checkable evidence, and I challenge the EFCC to resuscitate those seeming dead cases if truly they are not acting the script of political persecution or ethnic jingoism. After all, what is good for the geese, people say, is equally good for the ganda.
Late Prince Audu Abubakar
He was declared wanted in 2012 by the EFCC for offenses bordering on conspiracy, stealing and misappropriation of public funds. According to a press statement signed by the then EFCC’s spokesman, Wilson Uwujaren, the action followed the failure of the suspect to respond to invitation by the anti- graft agency.
The statement said an attempt by the EFCC to arrest Prince Audu at his 32, Sulaiman Barau Street, Asokoro, Abuja residence on December 11, 2012 failed as he allegedly evaded arrest.
The former governor is alleged to have fraudulently enriched himself to the tune of over N4 billion while he held sway as governor of Kogi State between 1999 and 2003. Below ???? is the link to storyhttps://www.channelstv.com/2012/12/20/n4-billion-fraud-efcc-declares-ex-gov-audu-wanted/
Alhaji Idris Ibrahim (Ibro)
The Economic and Financial Crimes Commission (EFCC) in 2012 quizzed the then immediate past Governor of Kogi State, Alhaji Ibrahim Idris, for allegedly buying 10 luxurious properties, including six choice hotels, in Abuja when in office.
The property was alleged to be acquired at home and abroad by the governor during his tenure between 2003 to 2012..
The commission confirmed that it preliminarily quizzed the ex-governor for six hours then. Below is the link to the story https://thenationonlineng.net/efcc-grills-ex-kogi-governor-idris-over-choice-property/
In fact, former senator representing Kogi West Senatorial District, Dino Melaye had to petition the Economic and Financial Crimes Commission then over the alleged illegal acquisition of 10 luxurious properties by Ibrahim Idris.
Alhaji Ibrahim Idris was asked to explain where he got the resources to own Gubabi Royal Hotel, Dreamland Suites, Summerest Hotel, Palmac Hotel, Executive Suite and Grand Ibro Hotel, formerly known as Ibro Hotel, among other properties both in and outside Nigeria, between
May 29, 2003 and January 27, 2012.
Below ???? is the link to the story: https://www.channelstv.com/2012/04/18/melaye-ask-efcc-to-investigate-former-kogi-governor/
Capt. Idris Ichalla Wada
On 6th November, 2017, Wada was detained by the EFCC over alleged involvement in the over N23bn poll cash which former Petroleum Minister, Diezani Alison Madueke, reportedly handed to the Peoples Democratic Party to use and compromise the 2015 presidential election. Below ???? is the link to the story.https://dailypost.ng/2017/11/06/breaking-efcc-detains-idris-wada/
Also, in November 2011, a particular group under the aegis of Kogi Patriots even petitioned the EFCC over alleged looting of Kogi State by the then outgoing governor Idris Ibrahim, and his in-law, Idris Ichalla Wada. Below ???? is the link to the story.https://kogireports.com/group-petitions-efcc-on-the-looting-of-kogi-by-governor-idris-and-captain-wada-2/
Dear Igala brothers, when chanting “Bello thief”, “Bello looter” during your next predictable protest at the EFCC’s headquarters, or in your usual media propaganda, I do honestly hope you will remember who the pioneers, great grandfathers, grandfathers and fathers of looting are in the state.
To my Ebira brothers, if you think the brazing assaults, attacks and smear on Yahaya Bello’s person are solely his business, then I pray may it never be too late for our snake to hiss when its head is already off.
We will never cherish what we have, but I pray may it never get off our fingertips.
ICA Confers Fellowship on CIS Anthony Akuneme
ICA Confers Fellowship on CIS Anthony Akuneme
On Saturday the 16th of March, 2024. The Institute of Corporate Administration (ICA) conferred a fellowship award for “Distinguished Professional Contributions to Public Administration” on the Comptroller of Immigration Service, FCT Command, CIS Anthony Akuneme,fcai.
The Award Ceremony which held at the Grand Pela Hotel, Abuja saw the Presence of Distinguished Professionals from many reputable Organizations with the theme” Developing a Disciplined Mindset for Career Excellence Amidst Change”.
In his Opening Remarks, the Director of the Institute of Corporate Administration, Dr God’swill Onyekwere said the Comptroller FCT Command, Nigeria Immigration Service, is a distinguished Public Servant, who has shown a high level of Discipline and Commitment over the years.
He said, this award is presented to you in recognition and appreciation of your dedication and commitment to service, your upwardly mobile visionary approach to administrative matters, professionalism in service and public spiritedness.
The Director wished the Comptroller many more years of fruitful Service to humanity.
The Comptroller FCT Command, CIS Anthony Akuneme, fcai dedicated the award to God Almighty and appreciated the Comptroller General of the Nigeria Immigration Service, Mrs Kemi Nandap, for her visionary leadership style, which is touching positively the lives of so many Nigerians.
The Comptroller promised to increase his dedication and commitment to serving his father land.
ASI Anyanwu Ifeanyi Paul,
Command Public Relations Officer,
For: Comptroller of Immigration Service, FCT Command.
Budget Office Spokesman, Afolabi Olajuwon Bags Honorary Doctorate Award
Budget Office Spokesman, Afolabi Olajuwon Bags Honorary Doctorate Award
The head of Media and Public Relations for the Office of the Budget of the Federation, Mr. Afolabi Olajuwon, has been conferred an honorary doctorate degree in Public Relations Administration (Honoris Causa) and invested as a fellow by Chronicle Business Schools.
The conferment was bestowed on the awardees today in collaboration with Cornerstone University and Theological Seminary, Jerusalem, Israel, during the 23rd inaugural lecture, in Abuja.
Afolabi, a fellow of the Institute of Nigerian Public Relations (NIPR), was awarded the honor due to his track record in research and development in public administration spanning years across different fields of endeavor.
He also serves as a guest columnist with Spokesperson’s Digest and a resource person at the International Institute of Journalism, Abuja, a training wing of the Nigerian Union of Journalists (NUJ).
He previously served as the Secretary of the Restructuring Committee, contributing to the development and implementation of crucial reforms within the NIPR.
Speaking on behalf of the honorees, Mr. Olajuwon expressed gratitude for being found worthy of honor. He pledged not to let the school or society down, while also committing to contributing to societal knowledge.
Conferring the degrees on the recipients, President of Chronicle Business School, Ambassador Dr. Godwin Nyitse, said the awardees were carefully nominated and selected based on their achievements in the dynamic realm of media and visionary leadership. They are seasoned professionals with illustrious careers.
His words: “This award is a call to duty for all leaders at all tiers of government in Nigeria. It demonstrates a new spirit of cooperation and a desire to work together to tackle the problems facing our country in a responsible, coordinated, and long-term manner.
“As President Bola Tinubu begins the task of fixing Nigeria, his relentless pursuit of excellence coupled with a passion for societal progress sets a remarkable precedent for visionary leadership.
“I would like our awardees to bear in mind that while society owes a debt to provide the resources for your development, it is your obligation to make the best use of the opportunities and uphold the legacies of true leadership, good governance, transparency, and accountability.”
The awardees are expected to use their talents to promote, teach, and contribute to the economic growth of society.
Adeniyi: Revolutionizing Employee Relations in Nigeria Customs
Adeniyi: Revolutionizing Employee Relations in Nigeria Customs
By Kabir Abdulsalam
“Our goal is to create a work environment where our staff feel valued, motivated, and able to contribute their best,” CGC, Bashir Adeniyi.
The above quote is an excerpt from Adeniyi’s interview with Arise TV. The Comptroller General of Nigeria Customs Service (NSC). This quote aligns with the core principle of employee relations, which is to foster a strong and mutually beneficial relationship between employers and employees.
His call for a harmonious and just society resonates with the wisdom of ancient philosophers who pondered the foundations of such communities. Among them, the Greek thinker Aristotle, who championed the ideal of a polis (city-state) guided by virtue and flourishing, where citizens strive for excellence and contribute to the common good. This ideal finds remarkable parallels in Adeniyi’s vision for a work environment where staff feel valued, motivated, and empowered to make their best contributions.
While inspired by Aristotle’s framework, it important to note that leaders who cultivate environments that foster individual growth and excellence usually tap into the ancient concept of eudaimonia, often translated as “flourishing” or “living well.” Aristotle argued that individuals achieve their highest potential and happiness when they are part of a community that encourages virtue, excellence, and personal development.
The Customs chief emphasis to employee well-being and empowerment, recognizing that personnel thrive and contribute more when they feel valued and have opportunities to grow.
Just as Aristotle believed that a virtuous society is built on the virtues of its citizens, a successful workplace is built on the well-being and contributions of its employees.
To draw inspiration from Aristotle’s ethical framework on fostering an environment where individuals feel valued and motivated, this not only benefits the employees but also contributes to the overall success and effectiveness of the organization. However, when employees feel empowered to contribute their best, the organization as a whole flourishes.
This connection between Adeniyi’s quote and ancient philosophy, particularly Aristotle’s ideas on flourishing and virtue, highlights the timeless wisdom that emphasizes the importance of creating environments that enable individuals to reach their full potential.
Such environments, whether in the broader societal context or within the confines of an organizational setting, ultimately lead to a more prosperous, fulfilling, and just society.
This principle echoes across both the grand stage of a nation and the microcosm of an organization, reminding us that the seeds of a harmonious and flourishing community can be sown in even the most seemingly ordinary places.
Adeniyi’s commitment shines through in his efforts to build a positive and productive work environment for personnel of the NCS. It’s not just about creating a pleasant workplace, but about actively nurturing a culture where employees feel valued, motivated, and empowered to contribute their best efforts.
Employee relations is about reinforcing the ties between the employer and employees and making the company a better place to work.
As rightly put by Forbes Advisory in one of it’s articles “is a way of building positive relationships and interactions among employers and employees, and at a broader level helps foster a sense of community within an organization.”
However, the need for improved communication wasn’t just a general trend. In the business world, organizations are increasingly adopting strategic internal communication to foster employee engagement. The Nigeria Customs Service (NCS) provides a compelling case study of successful implementation under the leadership of CGC Adeniyi.
Historically, the NCS faced challenges in these areas, with reports of low morale, communication gaps, and disciplinary issues hindering optimal performance.
Adeniyi’s focus on officer’s well-being contrasts with some aspects of the previous administration’s approach to welfare. His initiatives, such as take-home pay or the lives of the average officers, aim to address concerns about NSC.
Why are employee relations Important?
Renowned academic, Abhijit Naskar states in his book, “Ingan Impossible: Handbook of Hatebusting,” that “an employee wronged is a company wronged” said, strong employee relations are crucial, fostering trust between an organization and its workforce. When employees feel valued and respected for their contributions, they’re more likely to dedicate themselves, work hard, and remain loyal.
The negative impacts of poor employee relations on business performance include higher absenteeism and turnover. HR Acuity, a human resources report, estimates that it takes 45 days for new employees to acclimate, making high turnover costly and productivity-reducing.
However, since his appointment, Adeniyi’s leadership signals a new era for the NCS. He has prioritized efficiency, transparency, and modernization, recognizing the importance of a satisfied and engaged workforce.
He implemented key initiatives to transform employee relations, including shifting communication strategies towards transparency and engagement. Regular town hall meetings, an internal newsletter (an in-house publication), and open-door policies provide effective communication channels between leadership and staff.
These initiatives directly address earlier challenges, fostering a sense of community, open dialogue, and ultimately leading to a more motivated and engaged workforce.
The CGC’s commitment to transparent communication was evident in his statement during the International Customs Day Celebration at the Customs Training College, Ikeja, Lagos, where he highlighted the importance of engaging traditional and new partners. The theme ‘Customs, Engaging Traditional and New Partners with a Purpose’ aligns with the service’s core objectives, emphasizing consolidation, innovation, and collaboration.
The introduction of e-newsletters further showcases the commitment to transparent communication. These newsletters provide dynamic updates on the service’s activities, spotlighting successful operations and acknowledging the efforts of dedicated personnel.
In the 8th edition of the publication, for instance, it featured the Comptroller’s intention to carry out projects through international collaborations, engagement with the WCO, exploration of AI-driven solutions, and strategic discussions, showcasing a pioneering spirit within the NCS.
Employee Recognition and Rewards
Bashir Adeniyi’s emphasis on acknowledging exceptional performance and commitment has been a catalyst for boosting morale and motivation within the service. The introduction of special promotions for fourteen officers in recognition of their outstanding performance exemplifies this commitment.
During the announcement of these promotions, the CG stated, “While some of you received regular promotions today, there are others who earned special promotions due to their exceptional performance and commitment to promoting the service.”
This recognition, coupled with the assurance of continued acknowledgment and rewards by the management team, solidifies Adeniyi’s commitment to fostering a culture of excellence within the NCS.
Training and Development:
Investments in training programs have been a cornerstone of Adeniyi’s approach to transforming the Nigeria Customs Service. During the inauguration of courses at the Nigeria Customs Command and Staff College (NCCSC) in Gwagwalada, the Comptroller General tasked the participants to utilize the opportunity to add value to their careers in the service.
He also disclosed the service plan to integrate with prestigious Nigerian universities for postgraduate degrees at the end of the courses which reflects a forward-thinking approach to professional growth.
Adeniyi also encouraged participants to generate new ideas and innovations, which reflect his vision for driving the service’s transformation through a skilled and knowledgeable workforce.
The CG remarked, “I encourage you to make positive impacts and view your facilitators as role models, aspiring to become like them in the future. I also urge trainers to provide a listening ear to assist and guide you on your studies and welfare issues. Acquire knowledge to propel the service forward.”
Additionally, this comprehensive approach to employee well-being extends to his ongoing efforts to advocate for technological advancements to enhance service activities. One example is a recent workshop on geospatial techniques, showcasing Adeniyi’s commitment to enhancing the skills and capabilities of NCS personnel.
Grievance Resolution:
Streamlining mechanisms for the timely and fair resolution of employee concerns has been a crucial aspect of Adeniyi’s efforts. He has effectively managed grievance redressal processes to promote trust and mutual respect within the NCS.
Similarly, this commitment was reiterated during his address to retired Management Team members, where he assured them of comprehensive measures to elevate their welfare. Adeniyi’s pledge to integrate retirees into the NCS’s healthcare programs while also promising to embark on a dedicated pension scheme to address concerns and build a supportive work environment.
Focus on staff welfare:
Adeniyi’s commitment to staff well-being goes beyond rhetoric, just like the concrete measures to improve healthcare benefits, housing allowances, and recreational facilities.
In December last year, the service entered into a deal with the Cooperative Mortgage Bank, CMB, to build 1,009 housing units for officers and men of the service.
The partnership to construct housing units nationwide serves as a testament to Adeniyi’s dedication to providing a conducive and comfortable environment for NCS officers.
According to a statement by the NSC spokesman, Abdullah Maiwada, the CGC said, “The Service is providing temporary relief through staff quarters, but concerns persist regarding retirement and subsequent vacation from these quarters.
“To establish a sustainable housing solution, a strategic partnership has been formed with the Cooperative Mortgage Bank (CMB). This collaboration aims to construct 5, 009 Housing Units nationwide, providing a stable foundation for Officers and empowering them to invest in their families and futures, ultimately enhancing their effectiveness in serving the nation.”
The CGC’s acknowledgment of the scheme’s impact on boosting officers’ work morale, efficiency, and effectiveness further highlights the tangible benefits derived from prioritizing staff welfare.
Impact of the Improvements:
The initiatives implemented under Adeniyi’s leadership have yielded substantial positive results, not only in terms of employee morale but also in the overall performance and revenue generation of the Nigeria Customs Service.
Reports indicate a significant rise in employee morale and satisfaction since Adeniyi’s appointment. This boost in morale has translated into impressive revenue generation for the NCS. According to the CGC, there was a 21.4 percent increase in revenue compared to the preceding year, reaching N3.684 trillion, exceeding the set revenue target.
Enhanced Engagement and Efficiency:
Adeniyi’s leadership style has fostered increased engagement and efficiency within the NCS, through both concrete achievements and improved employee morale. Several commands, like Ogun 1 Area Command, have seen successful seizures and revenue generation, showcasing the positive impact of improved customs operations.
Participation in training programs and internal events has demonstrably increased, reflecting the success of Adeniyi’s initiatives. The inaugural Regimental Dinner, celebrating officers’ dedication, exemplifies his efforts to foster a positive and inclusive work environment.
This event, initiated by Adeniyi, aimed to balance official and social interactions, allowing officers to interact and build connections.
Boosted Performance:
Adeniyi’s leadership has translated into tangible improvements in service delivery, exceeding revenue collection targets. He noted a significant shift in the latter half of 2023, with the NCS exceeding monthly revenue targets by 6.71% for the first time.
This sustained performance shift is a testament to the positive impact of his initiatives on both performance and motivation. It demonstrates that a well-engaged workforce is not only satisfied but also committed to achieving organizational goals.
Challenges and Future Outlook:
While significant progress has been made, challenges remain, particularly in streamlining processes and ensuring equitable resource allocation. However, Adeniyi’s vision for the future is clear: to build an NCS where employees feel valued, empowered, and invested in the organization’s success. His commitment to employee well-being is evident in initiatives like salary reviews, allowances, and career progression programs.
With a focus on continuous improvement and growth, the NCS is well-positioned to address remaining challenges and build a more effective and engaged workforce.
Bashir Adeniyi’s leadership has ushered in a transformative era for employee relations in Service. His comprehensive approach, has cultivated a more engaged and productive workforce.
The tangible impacts of these initiatives, such as heightened morale, increased revenue, and notable achievements in anti-smuggling efforts, reflect the effectiveness of Adeniyi’s strategies.
As he continues to guide the NCS forward, the organization’s future in terms of employee relations appears promising, paving the way for a customs service that is not only efficient but also values and empowers its personnel. Bashir Adeniyi’s leadership stands as a beacon of positive change in the customs operations.
Abdulsalam wrote in via: [email protected]
Goliath Trap: How Not to Handle David vs Goliath crises
Goliath Trap: How Not to Handle David vs Goliath crises
By Ishola Ayodele
In 2019, a Republican Congressman from California sparked controversy by suing a satirical Twitter account named “Devin Nunes’ Cow,” known for mocking his political stance. The lawsuit, widely criticized as an attack on free speech, inadvertently propelled the parody account to fame, gaining over 500,000 followers. This incident underscores the delicate nature of crisis management, particularly when confronting perceived imbalances in power dynamics.
The Yoruba adage says, “When a fly lands on your testicles, killing it requires great patience and wisdom”. If you react too fast, you will hurt yourself. If you apply force, you will hurt yourself. This is why I often say that, “in the world of public relations, navigating crises is often akin to a delicate dance, especially when the involved parties are perceived as unequally matched.
The recent clash between Chioma Egodi and Erisco Foods Limited epitomizes this, evolving from product criticism to a full-blown reputational catastrophe. Erisco’s heavy-handed response, including legal actions and public vilification, has only worsened the situation, leading to significant backlash and potential financial losses.
In situations where one party holds significant power over the other, such as a corporate giant versus an individual, a carefully crafted strategic approach becomes essential. Here’s why:
Perception of Intimidation and Tyranny:
Attempts to silence dissent or manipulate the narrative can backfire disastrously. Erisco’s aggressive PR tactics, including attempts to tarnish Chioma Egodi’s family reputation, have only fueled public outrage and damaged the company’s credibility. Cornel Osigwe, the CEO of Erisco’s PR agency, crossed ethical boundaries by engaging in such actions, further perpetuating a negative image of the company.
The Wrong Approach:
Dragging family members into a corporate dispute is a strategic misstep. Not only does it escalate tensions unnecessarily, but it also exposes vulnerable individuals to public scrutiny. Erisco’s attempt to involve Chief Eric Umeofia’s family in the crisis only invited backlash and cyber criticism, tarnishing the CEO’s image.
Self-Damaging Interviews:
Allowing Chief Eric Umeofia to participate in the Arise News documentary without proper strategic planning was a grave error by his PR Agency. The resulting portrayal of him as a heartless villain and Chioma as the victim only worsened Erisco’s reputation. Effective crisis management demands careful consideration of media angles, key messaging, tone, and overall positioning. Allowing a client to engage with the media without these considerations is a critical failure on the part of any PR agency.
In essence, navigating crises involving unequal adversaries requires a nuanced and empathetic approach. Failure to recognize and address power differentials can lead to irreparable damage to reputation and credibility. Effective crisis management hinges on strategic planning, empathy, and a deep understanding of public perception.
Key Lessons for PR Practitioners:
Avoid Overreaction: Responding hastily or aggressively to criticism can exacerbate the situation. Take time to assess the situation and respond thoughtfully rather than reactively.
Erisco Foods responded hastily and aggressively by involving legal actions against Chioma Egodi, including her arrest and a lawsuit for a staggering five billion Naira. This overreaction escalated the situation and garnered significant public backlash.
Empathy and Respect: Treat all parties involved with respect and empathy, regardless of their perceived power or influence. Engaging in personal attacks or attempting to discredit individuals can backfire and damage your organization’s reputation.
Empathy and Respect: Instead of treating Chioma Egodi with empathy and respect, Erisco Foods chose to retaliate aggressively, attempting to silence her through legal means and involving her family in the dispute. This lack of empathy and respect contributed to the negative perception of Erisco Foods.
Strategic Planning is Essential: Before engaging in any public communications or interviews, ensure thorough strategic planning. Consider all potential angles, messaging, tone, and how your actions may be perceived by the public.
Erisco Foods lacked strategic planning in their crisis management approach. They failed to consider the potential repercussions of their actions, such as involving Chioma Egodi’s family or pursuing legal action, which ultimately worsened their reputation.
Family Should Be Off-Limits: Dragging family members into corporate disputes is generally unacceptable and can result in public backlash. Focus on addressing the issue at hand professionally and without resorting to personal attacks.
Erisco Foods disregarded this important principle by involving Chioma Egodi’s family in the dispute. This not only escalated tensions but also exposed vulnerable individuals to public scrutiny and backlash.
Transparency and Authenticity: Maintain transparency and authenticity in your communications. Attempts to manipulate the narrative or mislead the public will likely be exposed and further damage your organization’s reputation.
Erisco Foods’ response lacked transparency and authenticity. Instead of addressing the issues raised by Chioma Egodi openly and honestly, they chose to retaliate aggressively, which undermined their credibility in the eyes of the public.
Recognize Power Dynamics: Be mindful of power differentials between your organization and other parties involved. Avoid actions that may be perceived as bullying or intimidation, as this can lead to public backlash.
Erisco Foods failed to recognize the power dynamics at play in their dispute with Chioma Egodi. Instead of engaging in a fair and respectful dialogue, they attempted to suppress dissent and control the narrative, which only fueled public outrage.
Learn from Mistakes: When mistakes are made, acknowledge them openly and take steps to rectify the situation. Use crises as opportunities for growth and learning within your organization.
Erisco Foods did not demonstrate a willingness to learn from their mistakes. Despite facing significant public backlash, they continued to pursue aggressive tactics, which further damaged their reputation and credibility.
Stay Calm and Collected: In the midst of a crisis, remain calm and composed. Emotions can cloud judgment and lead to poor decision-making. Take a step back, assess the situation objectively, and formulate a strategic response. show how Erisco food failed in all of these key lessons
Erisco Foods’ response to the crisis lacked composure and rationality. Instead of remaining calm and assessing the situation objectively, they reacted impulsively, which ultimately worsened the situation.
In summary, Erisco Foods failed to adhere to key principles of crisis management, leading to significant damage to their reputation and credibility. Their aggressive and ill-considered response only served to exacerbate the situation and highlight their shortcomings in handling David vs. Goliath crises.
Ishola, N. Ayodele is a distinguished and multiple award-winning strategic communication expert who specializes in ‘Message Engineering’. He helps Organizations, Brands and Leaders Communicate in a way that yields the desired outcome. He is the author of the seminal work, ‘PR Case Studies; Mastering the Trade,’ and Dean, the School of Impactful Communication (TSIC). He can be reached via [email protected] or 08077932282.
Leveraging AI to Streamline PR Workflows
Leveraging AI to Streamline PR Workflows
By Haroon Aremu
In everyday tasks especially using smartphones or laptop for checking message spellings, using voice commands for music, or following GPS directions all these involve artificial intelligence (AI). While these tools have existed for a while, modern AI is much more advanced. It can not only complete tasks but also learn and improve its abilities by analyzing information, making it even more powerful.
With its remarkable ability to think like a human and tackle everything from brainstorming to strategic planning, AI has become an indispensable ally in the PR practice, reshaping the way professionals craft their messages.
AI is a versatile powerhouse, which can provide tasks such as generating innovative ideas and crafting tailor-made press releases and reports.
AI in PR is an especially exciting area, with tools ranging from traditional chatbots to cutting-edge, comprehensive platforms like Natural Language Generation (NLG) technology, PR pros can now create personalized content at lightning speed, paving way for big-picture thinking and strategic approaches.
In a report by PRDaily and Accesswire, which caption about 200 PR respondents. ‘59% seek predictive analytics for PR planning.’
Pundits argued that among the commonly used AI tools used by PR is ChatGPT, the AI wizard has revolutionized how PR operate. With ChatGPT’s prompt input , tasks like building media lists and brainstorming content ideas have never been easier.
American Marketing AI Institute has also predicted that AI has created up to $2.6 trillion in business value in marketing and sales alone.
AI, while incredibly powerful, it is not 100% perfect and it does not have emotions, it can also miss the mark on accuracy.
However, while AI may serve as distraction, one thing remains abundantly clear: human connection is irreplaceable. After all, no machine can match the warmth and empathy of a genuine human interaction.
Meanwhile, AI and humans interaction make the dream of team more easier. The deployment of both can boosts efficiency, creativity and drives strategy. As the AI landscape continues to evolve, PR pros must embrace these changes wisely, leveraging technology as a tool to supercharge their skills and deliver impactful communication strategies in Leveraging AI to Streamline PR Workflows the digital age.
As an intern in PR and marketing communications the influence of in this field is undeniable. From advanced analytics to content generation, PR pros can deploy this tool to evaluate strategic decisions with precision.
Additionally, for personalized marketing campaigns, can also be deploy to elevate customer engagement, increase conversion rates, customer interactions, and enhancing brand loyalty.
Notwithstanding, implementing AI also comes to with its challenges. Data privacy concerns and the need for ongoing algorithm refinement present struggles that require proactive solutions. Yet, through collaborative efforts and a willingness to adapt, these obstacles can be overcome.
Haroon Aremu is a youth corps member with PRNigeria centre, and wrote in via: [email protected].
Essential Knowledge to Mastering PR Practices
Essential Knowledge to Mastering PR Practices
By Afolabi Olajuwon
The world of Public Relations is rapidly evolving, and the force behind this change is the continuous flux of technological advancements and shifting public expectations.
Today, more than ever, it is not enough to just be a conduit between organizations and the public; PR practitioners must emerge as agile, informed, and strategic thinkers. In this relentless whirlwind of change, the adage of “read, learn, and adapt” has never been more relevant. Here is how you can tap into these pillars to not only survive but also thrive in the demanding and exhilarating field of PR.
Read: Staying Abreast with Industry Dynamics
Reading, in its multifaceted forms, stands as the foundation for any successful PR practitioner. Keeping up-to-date with the latest trends, bulletins, case studies, and thought leadership articles is indispensable. Reading extensively about market trends, consumer behaviour analytics, and the state of the media equips you with the foresight needed to anticipate and navigate complex communication landscapes.
Follow key PR blogs, subscribe to industry specific magazines, and don’t overlook books especially those that delve into psychology and sociology, as these disciplines are integral to understanding stakeholder perceptions and motivations. Remember, reading beyond your domain is key; understanding global events and their potential impact on your practice will provide a well rounded perspective that is invaluable in PR.
Learn: Continuous Professional Development
The learning process for a PR practitioner does not end with academic qualifications; it is an endless journey. Pursuing professional development courses or certifications can elevate your expertise and make you a valuable asset in this competitive field.
Immerse in workshops on crisis management, reputation building, digital marketing, and learn the art of storytelling. Each of these skills are crucial in crafting compelling messages that resonate and influence. Moreover, the rise of analytics in PR means that practitioners must learn to harness the power of data to streamline strategies and measure outcomes effectively.
Actively participate in webinars, attend industry conferences, and engage in thought leadership discussions. Peer learning is a powerful way to exchange ideas and learn from the experiences of fellow PR specialists.
Take A Step: Implementation and Innovation
Armed with knowledge, it is time to step into action. Practical implementation of your acquired skills sets the pace for your growth within the industry. Put your learning into practice by taking on new projects that challenge your comfort zone. Embrace the digital world; leverage social media to build relationships, engage with audiences, and amplify your messaging.
Innovation should be at the heart of your practice, introduce fresh angles to traditional PR campaigns, harness storytelling by exploring the latest multimedia tools, and always aim to deliver measurable results that support the business objectives of your clients or organization.
Experiment with emerging technologies such as artificial intelligence and virtual reality in your campaigns where they can add value. Keep in mind that technology should be used as an enabler to enhance your storytelling, not replace the empathetic and personal touch crucial in PR.
The Triad for Success
In conclusion, the triad of reading, learning, and taking proactive steps is the lifeblood of career progression for a PR practitioner. PR is unique due to its reliance on both the timeless skills of persuasion and relationship building, meshed with the rapidly changing digital landscape.
Balancing these facets through continuous reading, learning, and innovative actions will not just maintain your relevance but propel you to new heights in your PR career. Embrace this triad, and watch your career as a PR practitioner flourish.
Afolabi Olajuwon is a Fellow of the Nigerian Institute of Public RelationsPublic Relations, Fellow of the Institute of Management Consultants, a Researcher and resource person at the International Institute of Journalism, Abuja.
TVC Commercial Director, Ronan Redmond to Exit Office Seven Years After
TVC Commercial Director, Ronan Redmond to Exit Office Seven Years After
BY
Aremu Haroon
The Commercial Director of TVC, Ronan Redmond, is set to exit office at the end of April after serving in office for seven years.
The board of TVC Communications, owners of TVC News, TVC Entertainment channels, Max FM and Adaba FM, had earlier revealed that Mr. Ronan Redmond, will be stepping down, effective from 30th April.
According to the board, Redmond’s seven years in office has result in huge commercial growth for the organization and will be leaving with a remarkable legacy and impressive records of outstanding performances.
Speaking on his imminent exit, Mr. Ronan Redmond appreciated colleges while stating that he is proud of what they achieved together.
“I am incredibly proud of the work carried out, along with my colleagues, at TVC Communications as we turned the company into one of the leading commercial broadcasters in Nigeria. I am confident the team is equipped to take the commercial business to the next level.
“Despite the present economic challenges, I remain steadfast in my belief that the Nigeria media and entertainment sector is an area of real potential and that with proper Government support can be a viable contributor to GDP and diminish a reliance on oil. It is my intention to continue to support the Nigeria media and entertainment stakeholders in their pursuit of growth.”
“I want to thank everyone I have met in my role at TVC Communications for making the past seven years so successful and I look forward to us doing business again in the near future.”
Key industry figures have also applauded Mr. Ronan Redmond’s substantial influence on TVC Communications and the broader Nigerian media and entertainment sector.
Paying tribute to Mr. Ronan Redmond, Mr Andrew Hanlon, CEO of TVC Communications said, “I wish to pay special tribute to Mr Ronan Redmond, our commercial director, who will step down on April 30th, after serving with us since 2017. He is, without question, one of the best strategic media revenue specialists in our sector and I am grateful to him for producing outstanding revenue results every year and for his support to me personally”
Similarly, Mr. Yinka Adebayo, Group Executive Director, Omnicom Media Group West and Central Africa stated, “For me, having a good relationship with a man of Ronan’s calibre was given after our first meeting. I could immediately sense a man of immense experience & value who is suitably placed to support us in achieving most of our clients’ campaign objectives and change the narrative in the media space.
“He is very receptive to new & collaborative ideas geared towards delivering value to Clients. Ronan is not only hands-on; he walks the talk and always strive towards a win-win relationship across board. His desire & ever-ready posture to contribute to the development & growth of the Marketing Communications Industry in Nigeria is worthy of note & commendation.
“Interestingly, Ronan sees in us the positives that many of us do not see in ourselves. Without doubt, Ronan remains an asset to the Organization he works for and the industry at large.”
In the same vein , the President of the Media Independent Practitioners of Nigeria (MIPAN), Mr. Femi Adelusi, described Mr Redmond’s arrival in Nigeria as the “beginning of a transformative journey aimed at uplifting the local media advertising market which he believes holds huge revenue potential.”
“His advocacy for best practices and innovation has resonated within the advertising community, as he has actively championed robust market data, the implementation of new audience measurement surveys, the integration of ad tech and the optimization of hybrid working weeks.
“Another key milestone in Ronan’s mission to boost the profile of the Nigerian advertising market has been his constant and consistent engagements with major advertisers and corporate institutions in appreciating the importance and essence of media advertising. It is in recognition of his professionalism and passion for the Nigeria advertising industry that MIPAN the umbrella body for all registered media independent agencies in Nigeria, last December, awarded him the “Outstanding Media Partner of the Year,” Mr. Femi added.
In addition to his achievements in commercial operations at TVC Communications, Ronan actively collaborated with sectoral organizations to expand the scope of the Nigerian advertising market and enhance the sector’s visibility to the government.
He frequently participates as a speaker at industry conferences and provides insights into the local and international media and entertainment industry through media contributions.
MediaFuse-Dentsu, Pitcher Festival Collaborate to Empower Creative Leaders
MediaFuse-Dentsu Nigeria with Pitcher Festival of Creativity is set to empower future creative leaders
A leading advertising and communications agency network, MediaFuse-Dentsu Nigeria, is thrilled to announce its strategic partnership with Pitcher Festival, a leading pan-African creative and marketing event.
This collaboration objective is to nurture talent, ignite innovation, and shape the future of the advertising industry through the sponsorship of the 2024 Future Creative Leaders Academy (FCLA).
The Future Creative Leaders Academy has become a beacon for aspiring professionals seeking careers in advertising, marketing, and related fields. This youth-focused program serves as a launchpad into the real professional world, providing and promoting skills, mentorship, and exposure to industry best practices. Notably, successful FCLA participants stand a chance to be selected for the prestigious Cannes Lions Roger Hatchuel Student Academy in France.
In an exciting development, the 2024 FCLA introduces a creative cultural exchange program. Students from Romania will join their counterparts in the academy for a unique experience. The exchange will include presentations on culture, advertising, and marketing communications, as well as a collaborative group activity to create a joint advertising campaign. Additionally, a dynamic creative workshop will empower participants to think outside the box and push creative boundaries.
Several institutions have already enrolled their brightest minds in the FCLA. These include the Mass Communication departments of the following Nigerian Universities: Ajayi Crowther University, Ebonyi State University, Fountain University, Nigerian Institute of Journalism, Olabisi Onobanjo University, Pan-Atlantic University, University of Lagos, the Redeemers University, and the University of Nigeria Nsukka. The Communication and Language Arts Department of the University of Ibadan has also enrolled its students and they will be joined by the Bachelor of Arts in Visual Communication students of Red and Yellow Creative School of Business, South African and other tertiary institutions from Ghana and Kenya.
This diverse participation will promotes a rich exchange of ideas, perspectives, and creative energy. The main session of the 2024 Future Creative Leaders Academy will take place from19 to 22 March 2024.
Building A Healthy NIPR Institution and Reputation House on Solid Ground
Building A Healthy NIPR Institution and Reputation House on Solid Ground
By Afolabi Olajuwon
The Nigerian Institute of Public Relations (NIPR), as the professional body for public relations practitioners in Nigeria, has a crucial role in establishing the benchmarks for ethical practices and professional excellence within the industry.
In the context of a rapidly changing global information landscape, the onus on NIPR to maintain a healthy institutional framework and uphold a reputable image is more significant than ever.
This article outlines strategic imperatives for fortifying the foundation of NIPR and details proactive measures for cultivating a robust reputation. By examining global best practices and tailoring them to the unique Nigerian context, the study offers a blueprint for NIPR’s advancement and sustained influence.
In nurturing a professional institution like the Nigerian Institute of Public Relations (NIPR), ensuring the integrity of its operations, its educational mandate, and its reputation is tantamount to safeguarding the collective image of the Public Relations profession in Nigeria. As the chartered institute responsible for managing the affairs of PR professionals, NIPR’s own institutional health and reputation are integral to this broader mission.
This exploration serves to dissect the elements and strategic practices essential in cementing the Institute’s stature on unyielding ground and aspiring towards an exemplary reputation house.
The foundation of a healthy NIPR lies in its steadfast commitment to establishing and maintaining high standards of professional conduct. This involves vigorous development and enforcement of a comprehensive code of ethics, ongoing professional development opportunities for members, and an accreditation system that ensures competence and accountability.
Education goes beyond formal qualifications; it is about fostering a culture of continuous learning and adaptability. Promoting regular workshops, seminars, and certifications can keep the NIPR membership abreast of global trends and best practices.
These educational initiatives should focus on both the theoretical underpinnings of PR and practical skill enhancements necessary for navigating the digital age.
To further build its reputation, NIPR must actively advocate for the importance of public relations in strategic communication and national development. Public awareness campaigns can help demystify the profession and emphasize the role of ethical PR in fostering transparent communication between institutions and the public.
Effective membership engagement is critical to maintaining a vibrant community of professionals. Leveraging technology to innovate in how members interact with the institute and amongst themselves fosters a sense of belonging and commitment to NIPR’s objectives and values. Implementing a responsive CRM system, an interactive website, and a dynamic online community platform can be effective ways to engage members.
For NIPR to have a solid reputation house, it must be seen as a paragon of transparency and accountability. Regular reporting on activities, financial disclosures, and decision-making processes should be publicly accessible. This transparency not only reinforces trust within the membership but also presents NIPR as a model institution to external audiences.
NIPR can enhance its standing by forming strategic partnerships with international PR bodies and institutes. Such alliances foster knowledge exchange and global best practice integration.
Additionally, aligning with global standards such as those set by the Global Alliance for Public Relations and Communication Management can position NIPR at the forefront of professional development.
In conclusion, building a healthy NIPR and a reputation house that stands on solid ground requires an unwavering dedication to excellence, education, advocacy, engagement, transparency, and global best practice alignment.
By focusing on these pillars, NIPR can ensure that it not only serves its members with distinction but also sets the bar for professional institutions across Nigeria and Africa. As NIPR continues to grow and adapt to the demands of the ever-evolving PR landscape, its commitment to solid foundational practices will be the bedrock of its success and longevity.
Afolabi Olajuwon is a Fellow of the Nigerian Institute of Public Relations, Fellow of the Institute of Management Consultants, a Researcher and resource person at the International Institute of Journalism, Abuja.
Averting crisis through effective communication