WPP is now waging one of its most ambitious campaigns yet, branding a war-torn country whose government is consistently ranked as one of the world’s most corrupt as an investor’s paradise.
And Zelensky is doing his part by gutting worker’s rights protections as quickly as he can.
On September 6, Volodymyr Zelensky appeared on a large plasma screen in his trademark olive green battle dress-style t-shirt beaming down at the floor of the New York Stock Exchange.
“Ladies and gentlemen,” the Ukrainian president declared to the traders, “freedom has many manifestations but the most important for many is the ability to work for your benefit, for the benefit of your children and the want of your country. Ukraine is a story of a future victory and a chance for you to invest now in projects worth hundreds of billions of dollars to share the victory of us… This will be your victory and a new success story for your companies.”
The New York Stock Exchange quickly shut down replies to its tweets about Zelensky’s speech, a practice to which companies often resort when a controversial or impolitic post inflames public outrage.
NYSE President Lynn Martin also turned off her replies on her Twitter account after commenting on Zelensky’s appearance, “Freedom. Powerful word, many meanings. For us at NYSE, freedom means many things,. It means unfettered access to capital markets.