VACANCY/JOB: Senior PR Manager, Wakanow
Job Description
The primary objective of the Senior PR Manager role is to contribute to bottom-line growth by enhancing brand visibility and driving positive brand reputation related results for Wakanow through strategic internal and external communications and promoting a positive perception of the brand among all stakeholders.
● Build Wakanow’s brand awareness and enhance visibility, positive image and reputation of Wakanow through PR and corporate communications
● Develop and execute effective internal and external communications strategies for Wakanow.
● Work with the leadership team and external agencies on the development of corporate press releases and position statements for both internal and external communications
● Review and approve all content forms created by agency partners
● Proactively work to find story telling opportunities that build Wakanow’s brand relevance and tell stories in a variety of formats about people, products, sustainability and values behind the brand
● Drive stakeholder-related PR activities for Wakanow’s growing network of partners (planning, messaging, announcements, media relations and events)
● Develop social media plans and manage social media channels
● Write and edit all communication materials including blog posts, company website content, social media content, pitches, PR plans and related materials
● Ensure continuous enhancement of content on the company website and ensure representation of up to date information on the internal web portals
● Develop and manage relationships with the media and other key stakeholders
● Develop and administer corporate social responsibility activities for the organization
● Define key messages and prepare talking points, briefings and provide coaching to company spokes people as needed
● Leverage analytics and reports to determine effectiveness and seek continual improvement of communication campaigns
● Work closely with senior management in drafting the corporate social responsibility / sustainability framework
● Conceptualize and implement fresh communication campaigns, partnerships and other news-driving initiatives to build and sustain buzz
● Develop escalation protocols for managing communication crises should they arise
● Assist in media outreach to leverage local community relations and social responsibility projects
● Collaborate with various stakeholders to develop and execute a plan for expansion news and community relations when opening new stores
Requirements
Minimum Qualifications:
● Corporate and consumer PR background, preferably with retail or sales experience.
● A relevant bachelor’s degree
● Postgraduate degrees are not mandatory, but may also be beneficial
● Experience with financial metrics, analytics and using data to inform marketing or product strategy
● Project management certification is an added advantage
Knowledge, Skills, and Attributes:
● Experience in developing marketing strategy in a consumer brand agency or strategic consulting firm
● Self-motivated, well-connected , high judgement and creative communications professional
● Previous experience working in a fast paced, dynamic organization with a track record of generating results
● Experience in writing clear and impactful press releases
● Experience in developing and executing brand campaigns
● Extensive project management experience
● Experience in analytical problem solving, quantitative analysis and communicating findings to senior management
● Experience managing projects that involve internal stakeholders and external partners
● Significant experience in corporate communications with strong media relations background covering business, sustainability and retail press and a track record of success in driving coverage across top tier media platforms ( broadcast, print, online, and non-traditional communications opportunities), managing large stakeholders and working with multiple stakeholders
● Outstanding attention to detail, understanding of technology and ability to communicate complex topics effectively
● Passionate about excellence in writing and verbal communications
● An understanding of Wakanow’s business and the retail industry
Visit website Wakanow