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How to Adapt your PR Strategy for the COVID-19 Outbreak

How to Adapt your PR Strategy for the COVID-19 Outbreak By Lisette Paras With the coronavirus dominating the headlines, and marketers needing to pivot in the...

5 Ways to Integrate your Offline and Online Marketing Strategies

5 Ways to Integrate your Offline and Online Marketing Strategies By Ronn Torossian Your digital channels can boost your traditional PR efforts and vice versa. Here...

6 Crucial Actions to take Before Releasing Content

6 Crucial Actions to take Before Releasing Content By: Taylor Oster With the barrier of entry at an all-time low, it can feel easy to publish...

Developing a PR Plan

Developing a PR Plan By: Rachel Meranus For most businesses, the new year is a time for assessment, goal setting and strategic planning. When it comes...

Strategy vs Creative: The Number One Pitch Killer

Strategy vs Creative: The Number One Pitch Killer by: Johanna McDowell Over many years in our industry, we see trends coming and going. There's one issue...