Tag: Public Relations

PR New Dawn: Dr. Neliaku's 120-Day Game-Changer for Practitioners By Tanimu Ibrahim Gambo In the dynamic realm of public relations, leadership acumen plays a pivotal role...

Recognizing the Value of Public Relations in Driving Profitability By Afolabi Olajuwon In the contemporary business landscape, organizations are increasingly recognizing the crucial role of effective...

Leveraging Public Relations (PR) for Economic Advantage By Afolabi Olajuwon This article examines the critical role of Public Relations (PR) in achieving economic advantage for organizations....

Understanding the Parameters of Public Affairs (1) By Arthur-Martins Aginam, PhD From the outset of this column about six weeks ago, I underscored its primary concern...

Organizations must assess their internal culture and reinforce ethical values as they rebuild their reputation.

Moreover, managing the emotional aspect of a crisis and empathizing with those impacted requires a delicate and compassionate approach.

Public relations experts are adept at developing crisis communication strategies that address issues promptly, transparently, and with empathy.

By embracing digital public relations strategies, monitoring online conversations, and leveraging social media as a communication tool...

Interrogating Strategic Communication by Arthur-Martins Aginam, PhD  Marketing communication has evolved substantially since its emergence as a tool of persuasion about a century ago. While...

Contemporary PR Practice: Beyond Social Media Relations by Afolabi Olajuwon The realm of public relations has evolved significantly in recent years, becoming an indispensable component...