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4 tactics that will grab reporters’ attention

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4 tactics that will grab reporters’ attention By Beth Haiken Despite the ongoing pandemic and shrinking newsrooms, PR pros can still find coverage for clients by...

5 Ways to be a Great PR Pro During the Weirdest...

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5 Ways to be a Great PR Pro During the Weirdest Year Ever By Lisa Fels Davitt Here are some tips for having an impact in...

4 Things Every Marketing and PR Pro can do During Coronavirus

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4 Things Every Marketing and PR Pro can do During Coronavirus By Sean O'Leary If part of your team who can’t do their normal tasks during...

Crucial Parts of Holding Statements in Crisis PR

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Crucial Parts of Holding Statements in Crisis PR By Adam Fisher When responding to a crisis, you might have to offer updates or bulletins without knowing...

What Strong Women Leaders Mean to PR’s Future Pros

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What Strong Women Leaders Mean to PR’s Future Pros By Ashleigh Kathryn and Joe Dunay Editor’s Note: This piece is part of a collaboration with the...

How to Respond when you can’t Answer a Question

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How to Respond when you can’t Answer a Question By Amy Boone For presenters, ‘I don’t know’ is a good way to start—but not to finish....

When and How to Break Important Company News

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When and How to Break Important Company News By Tim Sackett Don’t wait until Friday, and don’t count on a one-and-done approach. Follow up big announcements...

7 Online Tools for PR Pros to Propel their Efforts

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7 Online Tools for PR Pros to Propel their Efforts By: Isah Ismaila Gagarawa In this interconnected world where companies and organisations are always prone to...