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LATEST ARTICLES
Creativity In PR Study: Welcome To The Earned Era
Creativity In PR Study: Welcome To The Earned Era
By Arun Sudhaman
The ninth edition of the Creativity In PR study finds that earned media is leading the way, but raises concerns about whether the PR industry is always in pole position.
Arun Sudhaman
Creativity In PR Study: Welcome To The Earned Era
57% of PR firms report that earned media has become more important in the current economic climate, but more than half (53%) think that their agencies are not viewed as the best option by clients to lead earned-first creative ideas.
These are some of the headline findings from the ninth edition of the Creativity in PR study, which explores the sector’s creative evolution at a time of immense competitive pressure from other disciplines.
The 2023 Report, co-authored by PRovoke Media and Now Go Create, in partnership with FleishmanHillard, is based on a survey of more than 200 agency and in-house executives from across the world, which took place in the second and third quarters of last year.
This year’s study brought a particular focus to the development of earned-first creative ideas, with only 47% of respondents believing that PR firms are viewed by clients as the best agency option to lead these.
2023 Creativity in PR Global Study revised
“We seem to be at an inflection point for PR agencies, now in competition with ad and digital agencies for their very heartland in earned,” said co-author and Now Go Create founder Claire Bridges. “Successful marketing campaigns have PR ‘baked-in’ — with creative concepts, wherever they originate, designed for earned media.”
2023 Creativity in PR Global Study revised_Page_12
Instead, the largest proportion (37%) find that clients are sourcing earned creative ideas from an open agency briefing. PR firms rank second (26%), narrowly ahead of ad agencies (24%).
2023 Creativity in PR Global Study revised_Page_10
That finding is further reflected by the 51% who find advertising agencies as the biggest source of competition for earned-first creative and ideas. Integrated agency teams, furthermore, are largely deemed effective, by more than half (57%) of respondents.
FleishmanHillard head of global strategy and planning Lesley Backus believes the results reinforce that “PR is the most powerful discipline in the marketing mix.”
“Earned has always been the go-to for building credibility, but companies and brands simply can’t compete today without the third-party endorsement and validation that earned provides,” she said. “But we’ve got to hold our ground as the earned experts. I can’t count how many times I’ve seen PR ideas bolted on from ad agencies in the past year, and I get it – it’s the work everyone wants to be doing. But the truth is that there’s no one more qualified to do earned work than earned agencies. Inherent in our work are ideas with meaning that build a story, deepen a conversation, lift reputation. It’s in our DNA.”
A continued feature of the study, since it launched a decade ago, has been its efforts to examine whether PR firms are actually leading creative on behalf of their clients. Encouragingly, despite a more difficult economic climate, clients are still more likely to approach their PR firm for lead creative duties than they were 12 months ago, according to almost two-thirds (64%) of respondents.
Also encouraging is the proportion of agency respondents who confirm that their firm has been designated as lead creative agency, which remains steady at 88%, even if that includes 63% who report it as an occasional occurrence.
To better understand the factors in play, we asked how PR firms can secure lead creative duties. Storytelling and content creation emerge as the most important capabilities that can help PR firms lead earned creative, cited by 88% of respondents, ahead of influencer/thought leader relationships (67%), collaboration with owned, shared and paid media (63%), and media relations (53%).
This consensus offers important strategic guidance in terms of how public relations can secure lead creative duties. Furthermore, CMOs or marketing heads (50%) remain seen as the best type of client for this particular equation, with 23% preferring to engage the CCO first as a means of reaching the CMO.
When it comes to the barriers that PR firms face in their quest to become lead creative agency, there are some notable changes compared to last year. Client perception and expecations (70%) is cited as the most common barrier, followed by the PR industry’s creative reputation (59%), and client budgets or lack of resources (53%).
“AI, AR, and VR can turn imagination into reality and in this world of ‘pure imagination,’ anything is possible and PR creatives should be thriving,” says Bridges. “But some of 2023’s most discussed, written about, and shared earned-media ‘activations’ — like Maybelline’s giant mascara, Jacquemus bags on wheels and Dubai’s giant Barbie — were all created by non-PR agencies. 53% of our respondents cite client budgets or lack of resources as a barrier but these kinds of unexpected virtual ideas are not limited budgets so perhaps this mindset needs challenging in this brave new world.
“Ahead of last year’s World Cup, Orange’s ’The Bleues’ support for the women’s game was another brilliant use of technology, this time VFX, to challenge bias and perceptions – core competencies for PR agencies.
“Since 88% of our respondents said that ‘storytelling and content creation’ are the two most important capabilities that can help PR firms lead earned creative, then continuing to develop these skills, as well as embracing emerging tech must be priorities for agencies wanting to lead the creative charge.”
“Year over year, respondents to the study have cited ‘courage’ as the most important driver in producing strong earned work,” points out FleishmanHillard global ECD Joel Rodriguez. “Compared to 12 months ago, clients are more likely to approach PR agencies for creative work. But our ideas are not always winning. So, the onus is on us to take bigger swings. Within PR agencies, there’s always a healthy awareness of risk. This is only natural when our crisis colleagues sit right next to our creative ones. We must be fearless. We must be known as the agencies bringing our clients the most courageous, boldest ideas to drive business.”
This year’s study also looks at the fate of creative ideas presented during the new business process. 50% of respondents say that the ideas they present in the pitch are only useful for winning the pitch, with 27% saying they are required to drive subsequent campaigns.
“With half of respondents admitting their pitch ideas are only useful for winning pitches, it’s clear the process needs a makeover as it seems neither fair nor effective,” said Bridges. “The survey results signal the need for change, questioning the sanity of the unpaid, time-consuming, and stressful process agencies endure.”
“No creative team – or clients – want to see this work gathering dust in the pages of a slide deck, so how can we better live up to the promise of a pitch?” asks FleishmanHillard global ECD Ellie Tuck. “For agencies, finding a client who matches your creative ambition is vital. Over half of respondents believe engaging a CMO or head of marketing from the outset is the best way to secure buy-in on ideas, over and above a CCO or head of comms. But what you’re talking about is just as important as with whom you’re talking. Are you asking the right questions when the brief lands to get a sense of their appetite for earned creative work?”
“A good sign is their understanding of what earned ideas are expected to deliver for the business,” continues Tuck. “For clients, it’s about scrutinizing the creative tasks you set at pitch. Avoid generic creative challenges that test an agency’s thinking. These are a waste of everyone’s time. Instead, focus on real and present business problems that are keeping you awake at night, and get agreement from other stakeholders on a response to a brief that you could all buy tomorrow.”
Arun Sudhaman is CEO and editor-in-chief at PRovoke Media.
For more details, visit PRovoke Media https://www.provokemedia.com/long-reads/article/creativity-in-pr-study-welcome-to-the-earned-era
Nigerian Immigration Service gets new spokesman
Nigerian Immigration Service gets new spokesman
The Comptroller General (CG), Nigeria Immigration Service (NIS), Kemi Nandap, has approved the appointment of Kenneth Udo, a Deputy Comptroller of Immigration (DCI), as the new Service Public Relations Officer (SPRO).
This is contained in a statement in Abuja on Wednesday by the Acting Public Relations Officer, Assistant Comptroller of Immigration, Kenneth Kure.
Kure noted that Udo succeeded Adedotun Aridegbe who had since been promoted to the rank of Comptroller of Immigration and presently served as the Principal Staff Officer (PSO) to the CG.
According to him, Udo is a native of Konshisha Local Government Area in Benue, and holds a Bachelor of Science Degree in Sociology from the University of Abuja.
“His professional development includes completion of various courses within and outside the country, including the 30th Superintendent Basic Course at the Immigration Training School in Kano.
“The Roundtable on Sudan Crises and regional security by the National Defence College, Return Counseling toolkit training, promoting migration protection and decision making, organised by IOM, UN Migration and European Union among others.
“With a wealth of experience in migration management, DCI Udo has served in diverse capacities throughout his career in the NIS.
“Notably, he served as a personal aide to the Honourable Minister of Interior from 1999 to 2005 and personal aide to the Comptroller General of Immigration from 2007 to 2010.
“He was also a Personal Assistant to several high-ranking officials within the NIS,’’ he said.
Kure said that his service extended beyond national borders, having served as Immigration Attaché in Washington DC, USA from 2017 to 2021.
He added that Udo served later as the Dean of Discipline at the Immigration Training School in Ahoada, Rivers State from 2021 to 2022.
Until his recent appointment, he held the position of second in command, Migration Management at the Service Headquarters in Abuja.
He was the focal officer, National Human Rights Commission, as well as the focal officer, Return, Readmission and Reintegration Committee.
Poised to represent the Service with professionalism and dedication, DCI Kenneth Udo has assumed duty at the NIS headquarters as the Public Relations Officer
Mimiko’s Aide Appointed Ondo Deputy Governor’s Spokesperson
Mimiko’s Aide Appointed Ondo Deputy Governor’s Spokesperson
Ondo State Governor, Lucky Aiyedatiwa, has approved the appointment of John Paul Akinduro as Spokesperson to the Deputy Governor of the state, Olayide Adelami. Until his appointment, Akinduro was Special Assistant on Media and Digital Communications to the former governor of Ondo state, Dr Olusegun Mimiko – a position he has held since leaving office in 2017 where he served as Special Assistant on Digital Media to the Governor. Akinduro, a seasoned media entrepreneur, communications specialist and tech evangelist, is expected to bring to bear his decade-long experience in political communication, journalism, development communication, creative writing and digital storytelling. He was part of a dynamic team of broadcast professionals that pioneered NN24, Africa’s first 24-hour TV news channel and CNN affiliate. As the Creative Officer-in-Chief of Media Friends, he has delivered various media and tech-related projects for many local and international organisations. In 2015, he was in the driving seat of the digital media engagement for the southwest campaign of President Goodluck Jonathan’s re-election. Subsequently, he served as head of media and digital communications for several governorship elections in Ondo and other states nationwide. Akinduro was educated at the prestigious Pan African University (now Pan Atlantic University) Lagos Nigeria, Babcock University Ogun State and, was professionally trained at the London College of Communication, University of the Arts London United Kingdom and Harvard University, Cambridge MA, USA.10 KPIs to Assess Corporate Communications Effectiveness
10 KPIs to Assess Corporate Communications Effectiveness
After weeks, and maybe even months, of preparation, launching a new campaign or communication can be an exciting time. But the work doesn’t stop at “send.” Now begins the second half of the project—did it work? To determine this, the marketing and communications team will need to track certain metrics and key performance indicators that will give them valuable insight on what’s working, what’s not and what they can do to improve in the future.
But which metrics should they be tracking exactly? To help, 10 members of Forbes Communications Council weigh in with the top KPIs they believe are the most important in assessing the impact of corporate communications, as well as what vital information you can glean from tracking them.
In the B2B sector, the customer engagement score is key for assessing corporate communications. It measures interaction and response rates, reflecting customer interest and satisfaction. High engagement correlates with loyalty and business growth, making this metric crucial for understanding and nurturing long-term customer relationships. – Leslie Poston, Austin Data Labs
1. A Holistic Brand Health Score
Companies often turn to share of voice or impressions metrics to measure brand awareness. But those don’t tell you how your brand resonates with external audiences. Establishing a holistic brand health score encompassing measurable activities like press coverage, branded search, web traffic and social engagement provides a more accurate assessment of brand and corporate communications efforts. – Tifenn Dano Kwan, Amplitude2. Employee Engagement
Employee engagement is a key KPI for corporate communications. Measuring how well messages resonate with employees is crucial because engaged staff greatly influence productivity, retention, company culture and change management. High engagement also indicates effective communication, boosting performance and brand advocacy, making it vital for organizational success and sustainability. – Heather Stickler, Tidal Basin Group3. Sales And Revenue
There really is no single KPI that can cover the corporate communications arena, so in that absence, I always look toward the most important KPI for any marketing initiative: sales and revenue. Driving revenue is the ultimate marketing goal of any company. So, marketers should always look for ways to connect their campaigns to the ultimate goal. There is no better way to demonstrate success. – Tom Wozniak, OPTIZMO Technologies, LLC4. The Customer Engagement Score
5. Customer Or User Feedback
Customer or user feedback is one of the most important KPIs you can track. You should know not only how many comments or replies you’re receiving for your campaigns but also, more qualitatively, what this feedback actually says. Tracking responses will not only help drive and iterate your future initiatives but also give you a tangible sense of whether or not your strategy is working in the real world. – Melissa Kandel, little word studio6. Message Penetration
Message penetration helps measure the effectiveness of key messages on target audiences and understand brand reach. According to McKinsey, truly sustainable marketing-led growth is, “focused on delivering the right message, to the right audience, at the right moment, at the right place—all the time.” This is a qualitative measurement that can be incorporated into reporting. – Marija Zivanovic-Smith, IEX7. Reputation
Reputation is a vector quantity of awareness with favorable reactions to your core messages. Reputation determines the people you want to buy from, work with and learn more about. It drives top-of-funnel awareness as well as bottom-of-funnel purchase and repurchase. It also goes beyond the mechanical measures (clicks and engagement) to get at what people really feel and think. – Eric Brown, JumpCloud8. Social Media Engagement
Social media engagement is an excellent indicator of brand sentiment, both internally and externally. The visibility of corporate communications is worth measuring, but when people engage with that content, it indicates that you’re reaching the right people. Social media reactions and comments reveal how employees and prospective buyers or clients feel about your messaging. – Bradley Keenan, DSMN89. Internal And External Satisfaction
Measuring KPIs in corporate communications can be challenging, particularly when dealing with a variety of campaigns that lack quantifiable metrics. In such cases, the most important KPI revolves around gauging internal and external satisfaction, a metric that can be derived through surveys. The feedback obtained holds immense power, and surveys are the most straightforward method. – Victoria Zelefsky, The Menkiti Group10. It Depends On The Target Audience
It really depends on the audience you are targeting. If it’s employees, engagement would be a key metric. However, for an external audience, it makes sense to consider organic reach via unpaid media channels as a short-term metric for specific content pieces. In the longer term, measuring both organic brand search and website traffic will help to gauge the overall impact of the corporate communications strategy. – Sandra Pretorius, Word & SmythStay Committed to PR Practice with Verve: Navigating the Dynamic Landscape of Public Relations
Stay Committed to PR Practice with Verve: Navigating the Dynamic Landscape of Public Relations
By Afolabi Olajuwon
In a rapidly evolving media landscape, public relations (PR) professionals are challenged to maintain a fervent commitment to excellence and adaptability. Embracing the verve of PR practice involves understanding trends, leveraging technology, and consistently nurturing stakeholder relationships.
This article seeks to empower PR practitioners with the insights and strategies needed to sustain passion and commitment in their practice for impactful communication in a global context.
Public relations is the lifeblood of any organization seeking to establish, maintain, or rehabilitate its reputation. As the digital age propels the industry into uncharted territories, practitioners must exemplify verve vigour, spirit, and enthusiasm to remain at the forefront of effective communication. Now more than ever, sustained commitment to PR practice is essential as practitioners navigate the complexities of a fast paced, information saturated global environment.
Embracing the Digital Transformation
The integration of digital platforms has remodelled traditional PR frameworks, demanding agility and foresight. Professionals must not only adapt to but anticipate shifts in digital communication. A commitment to continuous learning and embracing digital tools is key to crafting strategies that resonate within the online space and beyond.
Social Media Mastery
As social media reigns supreme, PR professionals must cultivate an aptitude for these platforms, understanding their unique dynamics and potentials to engage audiences.
SEO and Analytics
Harnessing data from search engine optimization (SEO) and analytics allows PR initiatives to be tailored and measured effectively, providing a compass for strategic decision-making.
Ethical Practice and Corporate Social Responsibility (CSR)
As guardians of corporate conscience, PR practitioners’ commitment to ethical practice is paramount. In an age of accountability, transparency and CSR are not merely buzzwords but foundations for trust-building.
Transparency in Communication
Clarity and honesty in messaging foster credibility, helping organizations to form and maintain a bond with their audience.
Advocacy for CSR
PR professionals should advocate for responsible business practices, guiding organizations to not only serve their interests but also contribute positively to society and the environment.
Crisis Management and Agility
The demand for swiftness and strategic thinking is most pronounced during a crisis. A robust PR practice is identified by its preparedness and responsive capabilities in such times.
Proactive Planning
Scenario planning and proactive messaging prepare organizations to handle crises with composure and tact.
Real-time Response
In moments of crisis, the ability to respond swiftly and appropriately is the hallmark of a dedicated PR practice.
Building and Maintaining Relationships
PR is deeply rooted in relationship building, whether with media, stakeholders, or the public. A steadfast commitment is necessary to cultivate these relationships genuinely and sustainably.
Media Relations
Forging solid and respectful relationships with journalists and media outlets paves the way for effective dissemination of information.
Stakeholder Engagement
Understanding and engaging with stakeholders personally ensures that the organization’s messaging is aligned with its audience’s values and expectations.
In conclusion, practicing PR with verve means embodying enthusiasm, expertise, and ethics in every facet of the profession. As international landscapes and digital ecosystems continue to evolve, so too should the fervour and dedication of PR practitioners. By adopting innovative tools, remaining committed to ethical standards, preparing for crises effectively, and nurturing key relationships, PR professionals can ensure their practice not only survives but thrives in the international arena.
Keywords: Public Relations, PR Practice, Digital Transformation, Ethical Practice, CSR, Crisis Management, Relationship Building, Media Relations, Stakeholder Engagement.
Afolabi Olajuwon is a Fellow of the Nigerian Institute of Public Relations, Fellow of the Institute of Management Consultants, a Researcher and resource person at the International Institute of Journalism, Abuja.
REVEALED: How Strategic Communicators Drive Business Growth – Report
REVEALED: How Strategic Communicators Drive Business Growth – Report
Cision, the global leader in consumer and media intelligence, engagement, and communication solutions, today released its 2024 Global Comms Report: Elevating & Evolving in partnership with PRWeek, highlighting the evolving role of strategic communicators as business drivers. Now in its seventh year, the annual report examines the perspectives of more than 400 PR and corporate communications professionals across 10 countries on what it means to be a strategic communications professional today. The report sheds light on the challenges and opportunities they currently face amid factors like increased pressure to prove impact, more sophisticated data and analytics, emerging technologies like AI, shifting consumer behaviors, and a complex media landscape. Among the report’s most intriguing findings is the growing role of – and dependencies on – PR and corporate communications teams within the C-suite. Nearly half (41%) of senior-most communications leaders report to the CEO directly, and a remarkable 92% say their C-suite sought their counsel more often last year than in years prior, up from 87% who said the same in 2021. With this level of influence comes greater expectations of how communicators can impact the bottom line. PR and comms teams indicated feeling increased pressure to play a key role in moving the needle on business factors such as revenue, share of voice, and overall brand equity. When asked to name the factors they consider CEOs’ biggest priorities for comms, nearly two-thirds (60%) of respondents cited “building sustainable growth and value,” an increase of 6 percentage points from just a year ago. Other priorities include the ability to respond in a timely manner to changing marketplace dynamics and opportunities (55%), customer acquisition/engagement (43%), and driving sales/revenue (42%). “Strategic communicators have more than proven their value to the C-suite and have earned a seat at the table when it comes to influencing strategy and driving business outcomes,” said Carrie Parker, Chief Marketing Officer at Cision. “High-performing PR and Comms teams are aligning their arsenal of tools and expertise with organizational goals to drive transformative change.” Additional Report Takeaways: Generative AI: The majority of PR and comms professionals (65%) have started experimenting with generative AI for things like content creation, press release writing and audience research; however, the degree of adoption varies, with 32% of comms teams describing their usage as “frequent,” and 33% saying it is “infrequent.” The rest are only in the consideration stages of experimentation (27%), unlikely to use them at all (7%) or unsure about their plans (1%). Identifying Influence: Everyday consumers are considered the most effective influencers, as brands look beyond celebrities to boost awareness and enhance sales. Need for Reliable Data: Comms professionals are increasingly focused on measurement, with 42% saying they very much rely on data and analytics – up from 30% who said the same last year. Social Media Dominance: Reliance on both earned (53%) and paid (46%) segments has increased year on year. “PRWeek has been collaborating with Cision on the Global Comms Report since 2017, and I have always been proud of the enlightening and detailed global PR snapshot we’ve been able to provide, along with valuable counsel from various industry leaders,” said Gideon Fidelzeid, Editorial Director at PRWeek.EFCC And Yahaya Bello Debacle, The Igala Sponsored Protests And Propaganda
EFCC And Yahaya Bello Debacle, The Igala Sponsored Protests And Propaganda
By Ozumi Abdul
In as much as I’m not labouring hard to muffle the immediate past governor of Kogi State, Alhaji Yahaya Adoza Bello with the celestial garment of sainthood, because like every human, he is fallible and blemish, but it is also pertinent to ask which script the EFCC acting.
Is the commission acting the political script of persecution and score-settling handed over to it by certain political gladiators who feel Yahaya Bello might just be the thorn in their political flesh, since APC’s chairmanship seat will soon be zoned to the North Central, or that of purveyors of tribal venoms who last week staged shameful protest at the agency’s headquarters in Abuja, demanding the arrest and prosecution of the former governor?
Kindly cut me some slack again to ask when the EFCC, a federal anti graft agency suddenly becomes the Kogi’s State Auditor General to know how much is missing from its treasury, and when it is missing, to warrant the harassing and persecution of Yahaya Bello, in the veiled guise of probing, despite the Kogi State government’s umpteenth clarification, that no Kobo is missing from its coffers?
Thus, the EFCC versus Yahaya Bello’s ding ding is one that aptly typifies a certain mischievous and impish occurrence, where a mourner cries more than the bereaved. Then I ask rhetorically again, how on earth is it possible for a mourner to be more pained than the bereaved himself; to the point of sobbing and blubbering uncontrollably, where the bereaved would now have to resort to pacifying and sedating him? Isn’t that meddlesomeness, or “busy body” taken to a ridiculous height?
To even think that the EFCC, which two of its successive czars, Ibrahim Magu and Abdulrasheed Bawa, who were variously alleged to have had their hands soiled in stinky filth, is probing unarguably the best ever Kogi State governor in terms of infrastructural developments is comical, satirical and laughable.
Or is there any other organization, or agency with the acronym of “EFCC” that Iam ignorantly bereft of? Is it not the same EFCC, which its reputation before most Nigerians and outside world has over the years been badly pummeled, battered, tattered and shattered into shreds and segmentation?
Is it not the EFCC that has been variously accused of shielding corrupt politicians, compromising, and also doing hatchet jobs as attack dogs of intimidation, victimization and persecution for powerful politicians, when political scores are up in the air for settlement?
Iam talking of the EFCC whose trial of former Accountant General of the Federation, AGF, Ahmed Idris, on alleged N109 billion corruption charges stalled at the Federal Capital Territory High Court, due to the alleged loss of one of the statements he made to the commission during an investigation. I sense compromise here. Don’t you? Read below is the link to the story ????.
https://www.google.com/amp/s/www.channelstv.com/2023/03/01/alleged-n109bn-fraud-ex-accountant-generals-missing-statement-stalls-trial/amp/
There is a certain Yoruba proverb for those who value wisdom, and the proverb goes thus: Bi a ba rani ni ise eru a fi ti omo je, meaning, when one is sent on an errand as a slave, he should deliver such errand as a freeborn.
This proverb is one with a deep sense of reasoning, that I had expected the EFCC to draw inspiration from when it was sent to go after Yahaya Bello for political vendetta.
How do you as an anti graft agency go after a governor, who within eight years of his reign established two state universities for the advancement of knowledge, despite Kogi’s meager internally generated revenue in the name of probing?
How on earth is the EFCC even comfortable mentioning Yahaya Bello’s name when the dice of misappropriation of fund is tossed up for past governors of Kogi state, the only governor who constructed the first ever flyover bridge in the state, giving the state capital Lokoja, the befitting aesthetic facelifts in the process?
Or does the EFCC need to to be remembered of the several projects that are either totally completed, or near completion during the administration of Yahaya Bello, if it is feigning ignorance to them?
Dear EFCC, here are few of the fact-checkable projects by Yahaya Bello’s led Kogi administration.
~Ayingba-Idah Road (significant progress),
~Igala Unity House (completed).
~Over 200 Rural Water Boreholes
~Rural Electrification project impacting over 200 communities across Kogi East, including those of his 2 predecessors, Ibro And Wada.
~ Construction of the state of the art Reference Hospital in Okene, one its kind,
~ Project Light Up Kogi East (PLUKE) to connect Kogi East to the higher power generating capacities available across the river.
~ Construction of Mohammed Buhari Square, in Lokoja, a
15,600 sitting capacity, fully automated with VIP stands..
~ Erosion control works ongoing simultaneously at Dekina,Umomi and Ogugu.
~Numerous Direct intervention to life threatening health challenges, several massive free health programs across the Land.
~ Visible interventions on Farm Roads.
~ Agricultural Revolution
~ Oguma-Sheria Bridge
-Dekina Township and Ayingba Township roads
~ Renovations Of Palaces across Igala land,
~General Hospital Gegu in Kogi local government area, General Hospital in Isanlu in Yagba East, General Hospital in Adogo in Ajaokuta local government area, rehabilitation of Prince Abubakar Audu University Teaching Hospital, Anyigba in Dekina local government, to mention but a few.
If I may ask, how can these feats be achievable and possible if the EFCC’s laughable and bogus claim of misappropriation of money to the tune of 84 billion naira is actually true, in a poor state like Kogi where financial resources are minimally limited?
If the EFCC is actually serious, with all ingenuity, and truly determined to hunt Kogi’s past governors who had laundered the state’s financial resources, the commission has their dossiers at its beck and call, including the one that is no more.
The EFCC should start dusting off their long abandoned files. They are all from the Igala speaking extraction that staged protest to the commission’s headquarters last week, crying foul, demanding the non-existing probe of Yahaya Bello.
Wait a bit, is it not pathetically laughable that the Igalas are now hypocritically canonizing themselves as saints, because they desperately want power through the back door, either by crook or hook?
They left power just barely eight years ago, and now they are already power-thirsty, they want power desperately, because they pride themselves as “born to rule”, and seeing another tribe ruling is anathema to them, and the only person they consider in their chimerical wild hallucinations as the nemesis to getting power again is Yahaya Bello, hence their relentless and enduring smear campaigns of calumny against his person in both conventional and social media.
So Igalas, who had held on to power for close to two decades without requisite developments in the state, held the state by the jugular, regressed the state, ran it amok, looted its resources, had thousands of their people on the state government’s payroll as ghost workers now have the moral effronteries, brazenness and brashness to be staging protest at the EFCC’s headquarters in Abuja, and engaging in full blown media propaganda, and smear campaigns against Yahaya Bello? Wow! Wonder of the tenth heaven.
Perhaps they want me to start opening the odorous cans of worms of their kinsmen, who had presided over the affairs of the state, with their cases still at the EFCC.
I will start shortlisting them one after the other with fact-checkable evidence, and I challenge the EFCC to resuscitate those seeming dead cases if truly they are not acting the script of political persecution or ethnic jingoism. After all, what is good for the geese, people say, is equally good for the ganda.
Late Prince Audu Abubakar
He was declared wanted in 2012 by the EFCC for offenses bordering on conspiracy, stealing and misappropriation of public funds. According to a press statement signed by the then EFCC’s spokesman, Wilson Uwujaren, the action followed the failure of the suspect to respond to invitation by the anti- graft agency.
The statement said an attempt by the EFCC to arrest Prince Audu at his 32, Sulaiman Barau Street, Asokoro, Abuja residence on December 11, 2012 failed as he allegedly evaded arrest.
The former governor is alleged to have fraudulently enriched himself to the tune of over N4 billion while he held sway as governor of Kogi State between 1999 and 2003. Below ???? is the link to storyhttps://www.channelstv.com/2012/12/20/n4-billion-fraud-efcc-declares-ex-gov-audu-wanted/
Alhaji Idris Ibrahim (Ibro)
The Economic and Financial Crimes Commission (EFCC) in 2012 quizzed the then immediate past Governor of Kogi State, Alhaji Ibrahim Idris, for allegedly buying 10 luxurious properties, including six choice hotels, in Abuja when in office.
The property was alleged to be acquired at home and abroad by the governor during his tenure between 2003 to 2012..
The commission confirmed that it preliminarily quizzed the ex-governor for six hours then. Below is the link to the story https://thenationonlineng.net/efcc-grills-ex-kogi-governor-idris-over-choice-property/
In fact, former senator representing Kogi West Senatorial District, Dino Melaye had to petition the Economic and Financial Crimes Commission then over the alleged illegal acquisition of 10 luxurious properties by Ibrahim Idris.
Alhaji Ibrahim Idris was asked to explain where he got the resources to own Gubabi Royal Hotel, Dreamland Suites, Summerest Hotel, Palmac Hotel, Executive Suite and Grand Ibro Hotel, formerly known as Ibro Hotel, among other properties both in and outside Nigeria, between
May 29, 2003 and January 27, 2012.
Below ???? is the link to the story: https://www.channelstv.com/2012/04/18/melaye-ask-efcc-to-investigate-former-kogi-governor/
Capt. Idris Ichalla Wada
On 6th November, 2017, Wada was detained by the EFCC over alleged involvement in the over N23bn poll cash which former Petroleum Minister, Diezani Alison Madueke, reportedly handed to the Peoples Democratic Party to use and compromise the 2015 presidential election. Below ???? is the link to the story.https://dailypost.ng/2017/11/06/breaking-efcc-detains-idris-wada/
Also, in November 2011, a particular group under the aegis of Kogi Patriots even petitioned the EFCC over alleged looting of Kogi State by the then outgoing governor Idris Ibrahim, and his in-law, Idris Ichalla Wada. Below ???? is the link to the story.https://kogireports.com/group-petitions-efcc-on-the-looting-of-kogi-by-governor-idris-and-captain-wada-2/
Dear Igala brothers, when chanting “Bello thief”, “Bello looter” during your next predictable protest at the EFCC’s headquarters, or in your usual media propaganda, I do honestly hope you will remember who the pioneers, great grandfathers, grandfathers and fathers of looting are in the state.
To my Ebira brothers, if you think the brazing assaults, attacks and smear on Yahaya Bello’s person are solely his business, then I pray may it never be too late for our snake to hiss when its head is already off.
We will never cherish what we have, but I pray may it never get off our fingertips.
ICA Confers Fellowship on CIS Anthony Akuneme
ICA Confers Fellowship on CIS Anthony Akuneme
On Saturday the 16th of March, 2024. The Institute of Corporate Administration (ICA) conferred a fellowship award for “Distinguished Professional Contributions to Public Administration” on the Comptroller of Immigration Service, FCT Command, CIS Anthony Akuneme,fcai.
The Award Ceremony which held at the Grand Pela Hotel, Abuja saw the Presence of Distinguished Professionals from many reputable Organizations with the theme” Developing a Disciplined Mindset for Career Excellence Amidst Change”.
In his Opening Remarks, the Director of the Institute of Corporate Administration, Dr God’swill Onyekwere said the Comptroller FCT Command, Nigeria Immigration Service, is a distinguished Public Servant, who has shown a high level of Discipline and Commitment over the years.
He said, this award is presented to you in recognition and appreciation of your dedication and commitment to service, your upwardly mobile visionary approach to administrative matters, professionalism in service and public spiritedness.
The Director wished the Comptroller many more years of fruitful Service to humanity.
The Comptroller FCT Command, CIS Anthony Akuneme, fcai dedicated the award to God Almighty and appreciated the Comptroller General of the Nigeria Immigration Service, Mrs Kemi Nandap, for her visionary leadership style, which is touching positively the lives of so many Nigerians.
The Comptroller promised to increase his dedication and commitment to serving his father land.
ASI Anyanwu Ifeanyi Paul,
Command Public Relations Officer,
For: Comptroller of Immigration Service, FCT Command.
Budget Office Spokesman, Afolabi Olajuwon Bags Honorary Doctorate Award
Budget Office Spokesman, Afolabi Olajuwon Bags Honorary Doctorate Award
The head of Media and Public Relations for the Office of the Budget of the Federation, Mr. Afolabi Olajuwon, has been conferred an honorary doctorate degree in Public Relations Administration (Honoris Causa) and invested as a fellow by Chronicle Business Schools.
The conferment was bestowed on the awardees today in collaboration with Cornerstone University and Theological Seminary, Jerusalem, Israel, during the 23rd inaugural lecture, in Abuja.
Afolabi, a fellow of the Institute of Nigerian Public Relations (NIPR), was awarded the honor due to his track record in research and development in public administration spanning years across different fields of endeavor.
He also serves as a guest columnist with Spokesperson’s Digest and a resource person at the International Institute of Journalism, Abuja, a training wing of the Nigerian Union of Journalists (NUJ).
He previously served as the Secretary of the Restructuring Committee, contributing to the development and implementation of crucial reforms within the NIPR.
Speaking on behalf of the honorees, Mr. Olajuwon expressed gratitude for being found worthy of honor. He pledged not to let the school or society down, while also committing to contributing to societal knowledge.
Conferring the degrees on the recipients, President of Chronicle Business School, Ambassador Dr. Godwin Nyitse, said the awardees were carefully nominated and selected based on their achievements in the dynamic realm of media and visionary leadership. They are seasoned professionals with illustrious careers.
His words: “This award is a call to duty for all leaders at all tiers of government in Nigeria. It demonstrates a new spirit of cooperation and a desire to work together to tackle the problems facing our country in a responsible, coordinated, and long-term manner.
“As President Bola Tinubu begins the task of fixing Nigeria, his relentless pursuit of excellence coupled with a passion for societal progress sets a remarkable precedent for visionary leadership.
“I would like our awardees to bear in mind that while society owes a debt to provide the resources for your development, it is your obligation to make the best use of the opportunities and uphold the legacies of true leadership, good governance, transparency, and accountability.”
The awardees are expected to use their talents to promote, teach, and contribute to the economic growth of society.
Adeniyi: Revolutionizing Employee Relations in Nigeria Customs
Adeniyi: Revolutionizing Employee Relations in Nigeria Customs
By Kabir Abdulsalam
“Our goal is to create a work environment where our staff feel valued, motivated, and able to contribute their best,” CGC, Bashir Adeniyi.
The above quote is an excerpt from Adeniyi’s interview with Arise TV. The Comptroller General of Nigeria Customs Service (NSC). This quote aligns with the core principle of employee relations, which is to foster a strong and mutually beneficial relationship between employers and employees.
His call for a harmonious and just society resonates with the wisdom of ancient philosophers who pondered the foundations of such communities. Among them, the Greek thinker Aristotle, who championed the ideal of a polis (city-state) guided by virtue and flourishing, where citizens strive for excellence and contribute to the common good. This ideal finds remarkable parallels in Adeniyi’s vision for a work environment where staff feel valued, motivated, and empowered to make their best contributions.
While inspired by Aristotle’s framework, it important to note that leaders who cultivate environments that foster individual growth and excellence usually tap into the ancient concept of eudaimonia, often translated as “flourishing” or “living well.” Aristotle argued that individuals achieve their highest potential and happiness when they are part of a community that encourages virtue, excellence, and personal development.
The Customs chief emphasis to employee well-being and empowerment, recognizing that personnel thrive and contribute more when they feel valued and have opportunities to grow.
Just as Aristotle believed that a virtuous society is built on the virtues of its citizens, a successful workplace is built on the well-being and contributions of its employees.
To draw inspiration from Aristotle’s ethical framework on fostering an environment where individuals feel valued and motivated, this not only benefits the employees but also contributes to the overall success and effectiveness of the organization. However, when employees feel empowered to contribute their best, the organization as a whole flourishes.
This connection between Adeniyi’s quote and ancient philosophy, particularly Aristotle’s ideas on flourishing and virtue, highlights the timeless wisdom that emphasizes the importance of creating environments that enable individuals to reach their full potential.
Such environments, whether in the broader societal context or within the confines of an organizational setting, ultimately lead to a more prosperous, fulfilling, and just society.
This principle echoes across both the grand stage of a nation and the microcosm of an organization, reminding us that the seeds of a harmonious and flourishing community can be sown in even the most seemingly ordinary places.
Adeniyi’s commitment shines through in his efforts to build a positive and productive work environment for personnel of the NCS. It’s not just about creating a pleasant workplace, but about actively nurturing a culture where employees feel valued, motivated, and empowered to contribute their best efforts.
Employee relations is about reinforcing the ties between the employer and employees and making the company a better place to work.
As rightly put by Forbes Advisory in one of it’s articles “is a way of building positive relationships and interactions among employers and employees, and at a broader level helps foster a sense of community within an organization.”
However, the need for improved communication wasn’t just a general trend. In the business world, organizations are increasingly adopting strategic internal communication to foster employee engagement. The Nigeria Customs Service (NCS) provides a compelling case study of successful implementation under the leadership of CGC Adeniyi.
Historically, the NCS faced challenges in these areas, with reports of low morale, communication gaps, and disciplinary issues hindering optimal performance.
Adeniyi’s focus on officer’s well-being contrasts with some aspects of the previous administration’s approach to welfare. His initiatives, such as take-home pay or the lives of the average officers, aim to address concerns about NSC.
Why are employee relations Important?
Renowned academic, Abhijit Naskar states in his book, “Ingan Impossible: Handbook of Hatebusting,” that “an employee wronged is a company wronged” said, strong employee relations are crucial, fostering trust between an organization and its workforce. When employees feel valued and respected for their contributions, they’re more likely to dedicate themselves, work hard, and remain loyal.
The negative impacts of poor employee relations on business performance include higher absenteeism and turnover. HR Acuity, a human resources report, estimates that it takes 45 days for new employees to acclimate, making high turnover costly and productivity-reducing.
However, since his appointment, Adeniyi’s leadership signals a new era for the NCS. He has prioritized efficiency, transparency, and modernization, recognizing the importance of a satisfied and engaged workforce.
He implemented key initiatives to transform employee relations, including shifting communication strategies towards transparency and engagement. Regular town hall meetings, an internal newsletter (an in-house publication), and open-door policies provide effective communication channels between leadership and staff.
These initiatives directly address earlier challenges, fostering a sense of community, open dialogue, and ultimately leading to a more motivated and engaged workforce.
The CGC’s commitment to transparent communication was evident in his statement during the International Customs Day Celebration at the Customs Training College, Ikeja, Lagos, where he highlighted the importance of engaging traditional and new partners. The theme ‘Customs, Engaging Traditional and New Partners with a Purpose’ aligns with the service’s core objectives, emphasizing consolidation, innovation, and collaboration.
The introduction of e-newsletters further showcases the commitment to transparent communication. These newsletters provide dynamic updates on the service’s activities, spotlighting successful operations and acknowledging the efforts of dedicated personnel.
In the 8th edition of the publication, for instance, it featured the Comptroller’s intention to carry out projects through international collaborations, engagement with the WCO, exploration of AI-driven solutions, and strategic discussions, showcasing a pioneering spirit within the NCS.
Employee Recognition and Rewards
Bashir Adeniyi’s emphasis on acknowledging exceptional performance and commitment has been a catalyst for boosting morale and motivation within the service. The introduction of special promotions for fourteen officers in recognition of their outstanding performance exemplifies this commitment.
During the announcement of these promotions, the CG stated, “While some of you received regular promotions today, there are others who earned special promotions due to their exceptional performance and commitment to promoting the service.”
This recognition, coupled with the assurance of continued acknowledgment and rewards by the management team, solidifies Adeniyi’s commitment to fostering a culture of excellence within the NCS.
Training and Development:
Investments in training programs have been a cornerstone of Adeniyi’s approach to transforming the Nigeria Customs Service. During the inauguration of courses at the Nigeria Customs Command and Staff College (NCCSC) in Gwagwalada, the Comptroller General tasked the participants to utilize the opportunity to add value to their careers in the service.
He also disclosed the service plan to integrate with prestigious Nigerian universities for postgraduate degrees at the end of the courses which reflects a forward-thinking approach to professional growth.
Adeniyi also encouraged participants to generate new ideas and innovations, which reflect his vision for driving the service’s transformation through a skilled and knowledgeable workforce.
The CG remarked, “I encourage you to make positive impacts and view your facilitators as role models, aspiring to become like them in the future. I also urge trainers to provide a listening ear to assist and guide you on your studies and welfare issues. Acquire knowledge to propel the service forward.”
Additionally, this comprehensive approach to employee well-being extends to his ongoing efforts to advocate for technological advancements to enhance service activities. One example is a recent workshop on geospatial techniques, showcasing Adeniyi’s commitment to enhancing the skills and capabilities of NCS personnel.
Grievance Resolution:
Streamlining mechanisms for the timely and fair resolution of employee concerns has been a crucial aspect of Adeniyi’s efforts. He has effectively managed grievance redressal processes to promote trust and mutual respect within the NCS.
Similarly, this commitment was reiterated during his address to retired Management Team members, where he assured them of comprehensive measures to elevate their welfare. Adeniyi’s pledge to integrate retirees into the NCS’s healthcare programs while also promising to embark on a dedicated pension scheme to address concerns and build a supportive work environment.
Focus on staff welfare:
Adeniyi’s commitment to staff well-being goes beyond rhetoric, just like the concrete measures to improve healthcare benefits, housing allowances, and recreational facilities.
In December last year, the service entered into a deal with the Cooperative Mortgage Bank, CMB, to build 1,009 housing units for officers and men of the service.
The partnership to construct housing units nationwide serves as a testament to Adeniyi’s dedication to providing a conducive and comfortable environment for NCS officers.
According to a statement by the NSC spokesman, Abdullah Maiwada, the CGC said, “The Service is providing temporary relief through staff quarters, but concerns persist regarding retirement and subsequent vacation from these quarters.
“To establish a sustainable housing solution, a strategic partnership has been formed with the Cooperative Mortgage Bank (CMB). This collaboration aims to construct 5, 009 Housing Units nationwide, providing a stable foundation for Officers and empowering them to invest in their families and futures, ultimately enhancing their effectiveness in serving the nation.”
The CGC’s acknowledgment of the scheme’s impact on boosting officers’ work morale, efficiency, and effectiveness further highlights the tangible benefits derived from prioritizing staff welfare.
Impact of the Improvements:
The initiatives implemented under Adeniyi’s leadership have yielded substantial positive results, not only in terms of employee morale but also in the overall performance and revenue generation of the Nigeria Customs Service.
Reports indicate a significant rise in employee morale and satisfaction since Adeniyi’s appointment. This boost in morale has translated into impressive revenue generation for the NCS. According to the CGC, there was a 21.4 percent increase in revenue compared to the preceding year, reaching N3.684 trillion, exceeding the set revenue target.
Enhanced Engagement and Efficiency:
Adeniyi’s leadership style has fostered increased engagement and efficiency within the NCS, through both concrete achievements and improved employee morale. Several commands, like Ogun 1 Area Command, have seen successful seizures and revenue generation, showcasing the positive impact of improved customs operations.
Participation in training programs and internal events has demonstrably increased, reflecting the success of Adeniyi’s initiatives. The inaugural Regimental Dinner, celebrating officers’ dedication, exemplifies his efforts to foster a positive and inclusive work environment.
This event, initiated by Adeniyi, aimed to balance official and social interactions, allowing officers to interact and build connections.
Boosted Performance:
Adeniyi’s leadership has translated into tangible improvements in service delivery, exceeding revenue collection targets. He noted a significant shift in the latter half of 2023, with the NCS exceeding monthly revenue targets by 6.71% for the first time.
This sustained performance shift is a testament to the positive impact of his initiatives on both performance and motivation. It demonstrates that a well-engaged workforce is not only satisfied but also committed to achieving organizational goals.
Challenges and Future Outlook:
While significant progress has been made, challenges remain, particularly in streamlining processes and ensuring equitable resource allocation. However, Adeniyi’s vision for the future is clear: to build an NCS where employees feel valued, empowered, and invested in the organization’s success. His commitment to employee well-being is evident in initiatives like salary reviews, allowances, and career progression programs.
With a focus on continuous improvement and growth, the NCS is well-positioned to address remaining challenges and build a more effective and engaged workforce.
Bashir Adeniyi’s leadership has ushered in a transformative era for employee relations in Service. His comprehensive approach, has cultivated a more engaged and productive workforce.
The tangible impacts of these initiatives, such as heightened morale, increased revenue, and notable achievements in anti-smuggling efforts, reflect the effectiveness of Adeniyi’s strategies.
As he continues to guide the NCS forward, the organization’s future in terms of employee relations appears promising, paving the way for a customs service that is not only efficient but also values and empowers its personnel. Bashir Adeniyi’s leadership stands as a beacon of positive change in the customs operations.
Abdulsalam wrote in via: [email protected]
Averting crisis through effective communication