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Understanding Crisis Communication Concepts By Sani Usman Kukasheka

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*Brig Gen Sani Kukasheka Usman (rtd), a former spokesperson of the Nigerian Army, is the Advisory Board Chair of Spokesperson's Digest. He is a member of the National Institute (mni),

Fani-Kayode’s Gaffe and the Rot in the Media, By Gidado Shuaib

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Fani-Kayode’s Gaffe and the Rot in the Media, By Gidado Shuaib Of late, the Former Aviation Minister, Femi Fani-Kayode, has come under heavy media flogging...

Lessons From Shoprite’s MisCommunication in Nigeria

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Lessons From Shoprite's MisCommunication in Nigeria By Ishola Ayodele 1. *Curse of knowledge* This communication failure stemmed from the use of the phrase “Discontinued business.” This is what...

Reviving Marketers’ Hope Amid COVID-19 Storm

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Reviving Marketers' Hope Amid COVID-19 Storm By Abdulsalam Mahmud With 3.925 million cases and 274,488 deaths globally as at 10 May, 2020, the world, according to...