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2020 vision: The Top 5 Emerging Trends in Marketing and PR

2020 vision: The Top 5 Emerging Trends in Marketing and PR By: Melissa DiGianfilippo and Alexis Krisay A growing hunger for interactive content (as well as...

6 PR Takeaways from the Success of AirBnB

6 PR Takeaways from the Success of AirBnB By William Comcowich The company’s humble beginnings—an air mattress and breakfast for $80 a night—proved to be the...

City & Corporate: PR Industries Often Denies it, but superficial Indicators...

City & Corporate: PR Industries Often Denies it, but superficial Indicators Count by: Nick Barron Messengers matter more in a networked world; understanding an influential spokesperson's...

Trendspotting for PR Practitioners: Tips and Tricks

Trendspotting for PR Practitioners: Tips and Tricks by: Kei Obusan Most brands want to "break the internet" with their content and it is our job as...

5 Mistakes grown-up Brand Blogs Shouldn’t Make

5 Mistakes grown-up Brand Blogs Shouldn't Make By: Louisa Douwes Dekker You have researched your target market and defined your reader personas and you publish regularly...

PR and Marketing: Worlds that Merge to Unite

PR and Marketing: Worlds that Merge to Unite By: Linda Hassall Today, the world of PR, marketing and advertising are connected in more than one way...