I will reposition Marketing profession with digital innovations – Idorenyen Enang, NIMN President
To mark his one in office the President of the National Institute of Marketing of Nigeria, NIMN, Idorenyen Enang has reaffirmed his obligation to transform the marketing business through strategic, conscious endeavors that incentivize inclusivity and development.
Speaking to MARKETING EDGE on TV, the NIMN boss disclosed that his administration is determined to see that the marketing profession is given its pride of place noting that since he mounted the saddle, he had not rested on his oars in delivering on his campaign promises for the institute.
“The first step towards the repositioning was to focus on the fundamentals and the foundation. The foundation of it is to ensure that there is some inclusiveness and I want everybody to understand what we are doing that’s why I made it a commitment from the time I became president. End of this month by the grace of God we will be our one year in office. The starting point was sharing my vision and master plan with the Council to elicit buy-in and alignment” he said.
While speaking about the signing of the Memorandum of Understanding, with the Advertising Practitioners Council of Nigeria, APCON, Mr. Enang affirmed that the Institute has embarked on key partnerships which will further strengthen its value proposition and brand positioning as well as build the morale of members.
Speaking further, he stated that to crystalise the agenda for the institute, the Governing Council hinged its masterplan on four cardinal strategic pillars which constitute increasing the marketability of the institute; generating sustainable revenue; driving systemic organisational change, and getting the best from our members (through training and learning interventions).
“Marketing for me houses everything. Advertising, PR, digital, etc are all (disciplines) rooms in the house called marketing. So, marketing professionals that are in any of these rooms should be able to crisscross subject to certain tenets that will apply in each of the different specialties. The partnership with APCON infers that a member will be getting two certificates in one just because the two bodies have decided to come together”.
“I have had various discussions with the Heads of sectoral groups who coincidentally are good friends of mine. The conversations centred on how we can work together; how we can help build the industry as a whole and strengthen its fiber and context. So, when we are all in the same boat, running the same show, then the industry gets better. Leadership drives everything” he added.
The NIMN President who hinted that the review of the NIMN Act and marketing curriculum have reached an appreciable stage maintained his resolve to build on the successes recorded in the past eleven months as the institute will be working to ensure that professionals are constantly equipped with the knowledge and skills required to survive an ever-evolving marketing ecosystem.