IPRA to revolutionize Public Relations Using Artificial Intelligence
A leading global network for Public Relations (PR) professionals, the International Public Relations Association, IPRA, has announced plans to study the impact of Artificial Intelligence on Public Relations and Communication practice.
This is to promote the cognitive era of data that was previously invisible to systems to capture, analyse, and generate new insights for the profession.
From the report obtained by our correspondent, the global connectivity is creating chance for new markets, transform industries, build new business models, and to fulfil Public Relations and Communication industry as part of digital transformation on how to leverage on AI to put programs that are based on purpose, trust and ethics.
According to the report, PR profession is being challenged by brands, enterprises and societies and new realities call for new standards for professionals in PR and Communication industry.
The program is to host on digital platform via webinar and presented by Svetlana Stavreva, a Public Relation and Communication Professional at IBM on Thursday 15 April 2021 at 13.00pm
The globally connected world is transforming digitally. The number of all connected devices worldwide that interact with each other and create data is expected to reach 10 times the world’s population or 75 billion by 2025. report states.
“Today machine learning based algorithms and cognition make its way into cars, buildings, processes, space and supply chains.” Added
“This approach elevates the standards of our profession and puts PR in the heart of organization’s business strategies for sustainable development.”
To Register, click here at Airmeet.
A reminder will be sent 1 hour before the event.
By Kabir Abdulsalam