Get creative with product promotion

With your bio and sharing options ready to go, it’s time to start posting attractive photos that draw people in and compel them to follow you. Instagram has plenty of filters to help you enhance your photos. Do a little testing to find the right one that suits individual photos and gets the most audience response. Or, if you prefer to keep a consistent photo stream, choose a single filter to use on all of your shared photos.

As a business, it can be tempting to post basic photos of your product. That’s not likely to draw
Sharing behind-the-scenes photos—maybe a company event or a typical day in the office—is interesting and makes you more accessible to your audience. These personal glimpses help your followers feel connected to you on a different level than the usual business-customer relationship.

Make the most of hashtags
Hashtags are a huge contributor to the success of your Instagram efforts. They make it easy to track who is talking about you or participating in a specific campaign. Even better, when you share your photo to Facebook or Twitter, the hashtags show up there as well.

Make sure the hashtags you choose are relevant to your business—do plenty of research to find out what hashtags your customers are using. Researching also ensures you’re not using something associated with someone else’s campaign.

Take advantage of video posts
Instagram is about visual content. That means you don’t have to focus solely on sharing photos. Video is fair game too. Have you taken advantage of Instagram’s option to create 15-second videos?
Video showing reactions to your product, more behind-the-scenes content and funny promotions all help bring your brand to life on Instagram.

Wrapping up
The power of visual communication is hard to ignore. Take advantage of Instagram’s power by optimizing your Instagram presence and planning creative campaigns that show off your company’s personality.
Tips for Writing the Perfect Resume and Cover Letter
Moshood Isah
Have you ever imagined why you feel you fit a particular portfolio perfectly but you are still not offered a particular job? As matter of fact, the job may end up with the person that least deserved the job. Well it is not magic but what we generally refer to as packaging. The way and manner a prospective applicants market himself goes a long way in helping him to find that dream job.

Many applicants have sent their resumes to avalanche of organizations but were not even considered for aptitude test not to talk of interview. In the cause of my dilemma, I stumbled on an article on writing a perfect resume and cover letter otherwise known as application letter. The article analyzes over three million resumes and cover letters and determined what distinguishes a five-star resume or cover letter from those ones that have been trashed continuously.

I found out that, a strong resume or cover letter is made up of strong component parts: how it describes past experience, how long it runs, what it includes, and what it leaves out. The key takeaways are to keep it short, keep it relevant, create sections like “objective,” “summary,” “work history,” and “training,” and, as explained by professionals, “present yourself as someone who is ready to step right in and help a company’s bottom line.”

Apparently, even the way that a verb is conjugated can make a considerable difference in self-presentation. “It was found that words that made the jobseeker seem like an inexperienced work-in-progress, like ‘first,’ ‘need,’ ‘hard,’ or ‘develop,’ had a very negative effect on resume ratings,” wrote Jones over email. While “develop” was on the list of words that make it 79% less likely a resume or cover letter will get a five-star rating, “development” was included in a list of words that make it 70% more likely a resume or cover letter will get a five-star rating.

It was also a bit surprising to find out that, keywords had an effect on perceived resume quality, but how strong the correlation between keywords and resume quality was. More so, to my utter amazement, I discovered that, areas we love so much in our CVs like Languages, personal interest, accomplishments, and hobbies were all listed as sections to avoid.

In a nutshell, one final tip to strengthen a resume or cover letter included saying ‘thank you,’” and “display confidence that you will get the job done.” These are perhaps not surprising findings, but the last point is particularly relevant to those who may be new to the workforce or to a particular profession and do, in fact, consider themselves a “work-in-progress. Thus, “Even if you are relatively inexperienced, showing that you are confident and can help right now is key.”

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