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AI, Reform Will Impact Marketing Communications in 2024
AI, Reform Will Impact Marketing Communications in 2024
By Raheem Akingbolu
Last year, conversations around marketing technology, advancement of Artificial Intelligence and the industry reform topped the...
Tinubu: The Brand, its Challenges and Unwavering Salesmen
x-rays the brand essence of the President-elect, Asiwaju Bola Ahmed Tinubu and how his handlers explored every single opportunity to market his candidature.
As a...
The Ugly Side of Political Posters
The Ugly Side of Political Posters
With the 2023 General Election winding up, Raheem Akingbolu writes on the need for stakeholders in the ongoing election...
What makes the Muhammadu Indimi brand stand out?
What makes the Muhammadu Indimi
brand stand out?
By Raheem Akingbolu
Marketing savant, former dot.com executive and best-selling author, Seth Godin’s definition of what a brand is...
Adisa: Beyond Awards, Creative Works Should Impact Businesses
Adisa: Beyond Awards, Creative Works Should Impact Businesses
The Chief Executive Officer at Noah’s Ark Communications, Mr. Lanre Adisa, in this interview with Raheem Akingbolu,...
Of Agency Proliferation and Egoistic Syndrome for CEO Title
Of Agency Proliferation and Egoistic Syndrome for CEO Title
Emergence of new companies from existing ones is neither a local practice nor associated to advertising...
NBC Appoints New Communications Director
NBC Appoints New Communications Director
By Raheem Akingbolu
The Nigerian Bottling Company (NBC) Limited, a member of Coca-Cola Hellenic Bottling Company, has formally announced the appointment...
Communications Companies to Watch in 2019
Communications Companies to Watch in 2019
January 17, 2019
Despite the lull in business activities in 2018, which also affected operations of many marketing communication agencies,...
Nigeria’s PR Sector Records 20% Drop in Profitability
Nigeria’s PR Sector Records 20% Drop in Profitability
October 4, 2018
Raheem Akingbolu
The Public Relations Industry has suffered a decline in profitability, as competing practices continue...
Marketing Communication on Upward Swing
Marketing Communication on Upward Swing
October 4, 2018
Raheem Akingbolu writes on the growth trajectory of the marketing communications industry in the last 58 years of...
