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9 Tips for Effectively Using Social Media During a Health Crisis

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The Olympic Games are here and we all know how sportsmen and women are vulnerable to health issues like muscle strain, ligament tear and...

9 Tips for Using Photos & Graphics for PR    

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A famous saying by Joan Stewart goes thus “If you're pitching stories about your company to the media, but photos are an afterthought, you...
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20 Careers in Mass Communication

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 With most universities in Nigeria now offering degree programmes in Mass-Communications, prospective students and graduates may realize a lot of career prospects in the...

5 Ways To Promote Your Business On Twitter

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The proliferation of twitter as a social network tool is fast making the application to become the favourite tool for promoting businesses. It’s a...

Common PR Blunders on Twitter

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It is indeed instructive reading a contribution by Ben Murray on Common Mistakes by Public Relations Practitioners on Twitter. Though Twitter is a social...

How Social Media Shaped 2015 Elections

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Just before I drop anything on this column, I want to reveal that I got 90 percent of political information, sensitization and education via...

Four Ways to Get Attention of a Reporter

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The concept is simple yet may feel out of reach in today’s always-on media environment: reporters will pay attention to you if you pay...

Essential Dos and Don’ts of PR Job Interviews

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Sitting in front of a prospective employer for an interview could be one nervous moment. Applicants are expected to be very calm and relaxed...

4 Social Media Tips that PRO Can’t Afford to Overlook

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Start with few social media platforms: If you just delve into all the social media platforms all at the same time, you will end...

PR Tips In the Face of Litigation

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The following tips will help keep the damaging statements at bay and protect the company name: Companies that take the time to employ some or...