The proliferation of twitter as a social network tool is fast making the application to become the favourite tool for promoting businesses. It’s a great tool for growing email list and providing value for audience, both of which result in leads for my business. Here are some of thetop five ways you can use Twitter to promote your business.
1. Optimize your Twitter bio
Your bio is the first place that people look when they want to learn about you, so make sure that you are clear and concise about what you do. Make sure that you use the keywords that you want to be found for by people searching for someone with your skills. Also, make sure that your bio includes a link to your company website or landing page. The best link to include is one pointing to your email opt-in offer where you can provide additional value and move your Twitter followers onto your email list.
2. Use the right hashtags
When you use the right hashtags in your tweets, Twitter users who are searching for content on specific topics can find your tweets and potentially follow you. If you use the wrong hashtags, your Twitter marketing won’t be nearly as effective. Not sure which hashtags to use? Use Hashtagify to figure out what tweets are trending in your niche. You can also take a look at the hashtags that influencers in your niche are using and try some of those. Also, create a custom hashtag for your business that no one else is using. It will make all of your content instantly searchable.
3. Offer coupons and discount codes
People are always looking for deals and Twitter users are no exception. Offer your followers promotional codes or coupons to encourage them to follow you and to give your products and services a try. Of course, make sure you’re using the right hashtags so that people who are searching for those great deals will be more likely to find the special offers.
4. Use image and videos
Tweets with pictures get more retweets than those without. Period. If you’re trying to promote your business, using images with your tweets is the easiest way to get more eyeballs on your content. While it may be painful to think of creating images for one more social media platform, you do need to create images in the right size for Twitter. Images sized for Facebook or Instagram are actually less likely to be retweeted. Your Twitter images should be 1024 x 512 pixels.
In addition to images, video are also a great way to promote your business on Twitter. Video sharing has been popular on other networks for years but until recently Twitter users had to upload videos through Vine. The new sharing feature lets you shoot and edit your video content before uploading it. Each video can be up to 30 seconds long. For some great ideas of how you can use video on Twitter, click here.
5. Promote your tweets
One of the best ways to promote your business is to set up an ad with a specific message, otherwise known as a promoted tweet. If users search Twitter for a particular keyword, your tweet will show at the top of the search results. Have you tried any of these methods to promote your business on Twitter? Are there others that you would recommend? I would love to hear them!